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Ascaron/Advantage deal

UK distribution sorted out for likes of King's Bounty: The Legend.

27th February 2009

Ascaron Entertainment, one of the UK’s leading independent games distributors, has signed a new agreement with Advantage Distribution. The deal will see Advantage Distribution taking over from Pinnacle to handle sales of the 2009 game portfolio to selected retail partners. Among the first titles under the new agreement is the critically acclaimed King’s Bounty: The Legend, a fantasy RPG receiving excellent press reviews across the board, to be released for PC this month.

Moto Racer DS, the new handheld version of the established and ever-popular motorbike racing series, is also included in the line up. Releasing on 3rd April, the DS racer is being heavily supported with an integrated campaign that includes TV advertising and PR to capitalise on existing brand loyalty and reach the NDS family audience.

Further titles in Ascaron’s 2009 release schedule are Hearts of Iron 3, the latest in the celebrated strategy series, and Majesty 2, the highly anticipated sequel of the hugely successful original.

“We are delighted to be working with Ascaron Entertainment as the company’s range of titles for 2009 will appeal to a wide audience from hardcore to casual gamers. This range not only complements our own credentials and experience in gaming distribution, but also presents some new and exciting opportunities for vendors all over the UK,” states Max Butler, General Manager of Advantage Distribution.

Roger Swindells, Managing Director of Ascaron Entertainment said, “Advantage Distribution has demonstrated the necessary expertise to handle our wide portfolio of multi format titles, making them an excellent partner of choice. The gaming market has undoubtedly changed in recent years, becoming more diverse and at times more complex, and we have selected a partner that is able to adapt willingly and competitively. We look forward to a successful partnership over the coming months.”

Ascaron Entertainment’s recent releases include the critically acclaimed TrackMania DS, from the world famous racing series, and A Vampyre Story, a beautiful point and click adventure from ex-Lucas Arts man Bill Tiller and Autumn Moon Entertainment.

Ascaron Entertainment offers affiliate label partners a bespoke sales and publishing service and works with some of the world's leading games developers and publishers, including Nobilis, Paradox, 93 Games and Monte Cristo, publishing a portfolio of titles in the UK, building on strong relationships with traditional, web and specialist retailers including GAME, Amazon.co.uk and Play.com.

About Ascaron Entertainment

Ascaron Entertainment (UK) is highly regarded on a domestic and global scale. With a professional reputation, full-service product management, and a wealth of experience in the games industry, the UK operation provides a bespoke publishing, sales, PR and marketing function to selected affiliate label partners. Ascaron Entertainment (UK) continues to be responsible for successfully launching titles into the UK market from developers and publishers worldwide. Titles launched include the popular UFOseries, Panzers, Cossacks and Blitzkrieg series of games, as well as critically acclaimed hits such as Call of Juarez, Runaway: The Dream of the Turtle and TrackMania United.

About Advantage Distribution

Advantage opened in February 2003 and was created with a remit to fulfil the needs of publishers and retailers within the interactive entertainment industry in the UK - Europe’s largest gaming marketplace. Based in Solihull, West Midlands, Advantage Distribution offers direct and effective distribution for all computer and video gaming formats into UK retail channels. Advantage Distribution offers dedicated, experienced and proactive management and a sales team that delivers a fast, flexible and cost effective service to the interactive entertainment industry. From our National Distribution Centre situated at the Centre of the national Motorway network, Advantage can access UK national and independent retailers on a daily basis.

For further press information please contact:

Matt King / Stephen Denton

Media Safari

T: +44 (0)1225 731388

E: mattk@mediasafari.co.uk / stephend@mediasafari.co.uk

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