Stringer dismisses Wii as "expensive niche"

Sony CEO doesn't consider Nintendo's console as a rival to PlayStation 3

Sony CEO Howard Stringer has dismissed Nintendo's Wii as an "expensive niche" games machine.

Speaking at the Allen & Co Media Conference last week, Stringer said the Wii doesn't compete with the PlayStation 3 because it doesn't have the ability to play Blu-ray movies or have full access to the internet.

"I've played a Nintendo Wii. I don't see it as a competitor," said Stringer, reports Bloomberg.

"It's more of an expensive niche game device. We're selling a lot of PlayStation 3s now and it's still the best way to buy a Blu-ray player," he added.

In North America, the PlayStation 3 retails for USD 399, while Nintendo's Wii is priced at USD 249.

The PS3 sold 1.2 million units in the US in the first five months of the year, compared to the Wii's 2.8 million, according to data from NPD.

Related stories

Nintendo's eShop refund policy found to violate European consumer rights

Norwegian Consumer Council asks Nintendo to bring its policy in line with European law

By Matthew Handrahan

Fire Emblem Heroes generates five times more revenue in its first year than Super Mario Run

Nintendo's third mobile game grosses $295 million in year-one, but falls well short of Pokémon Go

By Haydn Taylor

Latest comments (2)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.9 years ago
I really used to appreciate Stringer for not getting into the mud slinging. His honesty and humbleness warranted respect.

Lately, he's stooped to the same level as their PR.

He claims Wii isn't a competitor because it doesn't play Blu Ray yet neither does the X360.

And to finish it off by claiming the Wii has no Internet access (as stated in the actual Bloomberg article) just mars his reputation. Wii has a web browser yet X360 (depsite bing made by MS) doesn't.

He disqualifies Wii as a competitor yet the console he claims truly is a competitor (X360) doesn't qualify by standard either.

Stringer, you've fallen far. You used to be above this kind of spin.

0Sign inorRegisterto rate and reply
Sheer ignorance.
Definitely the PR machine that is Stringer doesn't dissappoint whenever you need a quick laugh.
As for the moment, be happy that the PS3 is still the 3rd one (not even MGS4 can save you) and that DS is still trouncing the PSP.
Try to remember that when your stockholders ask about the profits, Stringer.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.