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Sony readies 3D home assault

"Gamers are really taking this on board very, very quickly," says SCE as it confirms new 3D titles to be shown next week

As it releases its first four 3D-enabled games for PlayStation 3, Sony has begun to reveal its E3 hand, as well as ongoing plans for 3D viewing at home.

The first Sony 3D TV - the Bravia KDL-HX803 - goes on sale tomorrow from around 600 UK stores, and will support 3D gaming and Blu-ray playback for those devices that offer it. The screen will require the separate purchase of a 3D transmitter and glasses, though a higher-end screen due in July will include integrated 3D.

While much of Sony's London press briefing this morning focused on its releases in cinemas and on Blu-ray, there was confirmation of further 3D upgrades for PS3 - including 3D Blu-ray support. "All PlayStation 3s will be able to playback 3D games and movies by the end of this year," said Christian Brown, senior product manager at Sony Consumer Electronics.

"This is really giving the games a deeper experience. We've spoken to a lot of people, and the gamers are the people who are really taking this on board very very quickly, it gives them an advantage... against the people they are playing against online."

As well as 3D updates to PSN titles WipEout HD, Super Stardust HD and PAIN - plus a 3D demo of the latest Motorstorm title - Sony has revealed that its upcoming Move motion controller will be twinned with 3D stereoscopy.

The first game to offer this will be boxing title The Fight: Lights Out. Outside of Move, Killzone 3 and the next Gran Turismo game will be available in 3D, with many more reveals promised at E3.

With prices starting at £1400 and reaching as high as £3500 the first 3D Bravia screens may prove too pricy for most consumers. Sony drew proud reference, however, to a projection by Future Source Consulting claiming 40 per cent of TVs will be 3D by 2014.

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Latest comments (19)

Craig Burkey Software Engineer 11 years ago
Not keen on wearing glasses ontop of my glasses though and I admit my only experience with the technology is Avatar it did give me a headache
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Kingman Cheng Illustrator and Animator 11 years ago
Ditch the God forsaken glasses and cut the prices, then we'll talk.
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Stephen McCarthy Studying Games Technology, Kingston University11 years ago
I going (and have to ) wait for them to come down to about 500
then we see.
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Show all comments (19)
I'm sure there will be a small percentage who will provide some nice first uptake of these new fangled devices. Myself i'm going to wait till glasses are a thing of the past.
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Joe Martin Journalism 11 years ago
WHY SONY WHY?
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David Spender Lead Programmer 11 years ago
I was at a large computer show yesterday. The amount of 3D gimmickry was insane. I was finally coaxed into putting on some glasses and looking at a demo movie. I instantly thought two things:

1) Looks like Paper Mario

2) My eyes are watering

I think I might break out my Sega Master System 3D kit from the closet to remind me what real 3D gaming is like.
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I think its a typical fashion tech hype where a new format comes about, and the manufacturers decide that there is sufficient inertial mass that the consumers must want it. Thus the hype is built up and a new niche market is manufactured. Not to mention, cinemas have been able to charge more for (90% sub par) 3D movies and animations, it almost seems there has been a mutual consensus that summer 2010 is the time to rollout 3D to the masses in the home via 3D TVs, 3D sky, 3D laptops, etc...

However, the main worry is 3D may be a distraction and gimmick that hides/detracts the amount of quality time spent on development of a interactive experience, game or movie.

Lastly, I'm not sure how folks are able to tolerate the 3D glasses for more than 5 minutes...and not end up crosseyed.
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Hannah Moeller Graduate QA Tester, Frontier Developments11 years ago
I think a lot of people already have fairly new TVs (with the release of HD & blu-rays) and thus won't be willing to spend that amount of money on yet another TV this soon. I know it's going to be many years until I buy another TV.
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James Bulman Senior Animation Programmer, Rockstar North11 years ago
Being forced to buy a new TV when I've bought a nice new HDTV in the last couple of years is a non-starter for me. Having said that, having seen a Samsung demo TV showing the latest Disney / Pixar films I was genuinely impressed, even more so than seeing Avatar at the cinema. Maybe the CGI animation lends itself to 3D.

Also, paying $150-$250 per extra pair of glasses is insane, especially as there is no compatibility guarantee that other manufacturers glasses will work with the TV (people might want to bring their own glasses).
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David Amirian Writer 11 years ago
its inevitable that all new tvs will become 3d capable. eventually there will be no 3d-less tvs on sale. besides it keeps the prices of hdtvs higher.
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Eldan Santcroos Managing Director, Micromedia11 years ago
40% of household by 2014 ? whoever figured this out needs to be fired. He is way off.
Try about 15% max
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Saif Chaudhry Creative Director 11 years ago
Anyone who does want the ultimate stereo experience should wait for the projectors to become more affordable, the more peripheral vision that is used - the better and more comfortable the effect. DepthQ also have an excellent little filter that turns any active (Shuttering) projector in to a passive (Polarized)

If you are after a TV I would wait till the polarized screens come down in price (unless you have no friends or a family of two). There is also hardly any content (just one 3D BlueRay available and a handful of games announced) and Sky 3D isn't launching till later in the year (even this will have very little content due to the lack of Stereo Camera Rigs).

The ones springing up in the shops now (LCD Shuttering) offer the best picture quality (you lose less light than polarized and can have full 1080p to each eye). From a manufacturing point of view they cost nothing to produce from standard screens (the refresh rate is just higher) so expect the prices to drop once more become available.

In terms of glasses free screens, there are many lenticular and parallax barrier screens available, but they are even more expensive (3-4k for a 24"!). The only problem is viewing zones, lenticular mostly have 9 and parallax barriers just 1 but the technology is under development and improving all the time.
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Jack Loftus Contributing Editor, Gizmodo11 years ago
Anyone else notice how all the "analysts" and Sony apologists are predicting these huge numbers for 3D (40%)? Yes? Do you also notice how this kind of mirrors the predictions and analyses that were being bandied about in 2006 when everyone had their say how the Wii, Xbox 360 and PS3 would fare? Horsepower and new technology would beat Nintendo handily, I think the summary goes...And how, exactly, did those numbers turn out?

Remind me again, why do we listen to these people?
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Doug Abramson Programmer (C/C++/Embedded Linux) 11 years ago
I saw a demo of a cartoon film as well as some footage of clowns juggling and breathing fire at Best Buy on a 3DTV. I didn't like wearing the glasses. I did love the 3D effect. Overall, I prefer normal tv. When I am watching a game, or playing a game and life interrupts me, I don't want to bother removing the glasses or fidgeting with them. If 3D can somehow go the way of the 3D DS coming next year, it would be awesome.
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Private Industry 11 years ago
Still not sure about the 3D, especially for gaming use. Besides of the price I don`t see myself playing for hours. As cool as Wipeout HD might be in 3D, I already get a headache when watching a 2 hour movie, so don`t want to imagine driving around with 900kmh for 3-4 hours.
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Imagine....eating a dinner, perhaps a curry and you flick on Sky 3D HD...flop your glasses on...and your overweight 20 pound cat decides to flop on on, unbeknownst....you lovely new 3D glasses flop into the curry. circuits fry.

yummy :)
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Tom Cooper QA Technician, Codemasters11 years ago
Hooray. I cant see this being successful until a top game is available on the PS3 in 3D. The PC with is miles ahead for 3D and far more affordable.




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The PC....is kinda dead....
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Shane McCafferty iOS Developer/Consultant, Shane McCafferty11 years ago
The future is ....

Now...
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