As it releases its first four 3D-enabled games for PlayStation 3, Sony has begun to reveal its E3 hand, as well as ongoing plans for 3D viewing at home.
The first Sony 3D TV - the Bravia KDL-HX803 - goes on sale tomorrow from around 600 UK stores, and will support 3D gaming and Blu-ray playback for those devices that offer it. The screen will require the separate purchase of a 3D transmitter and glasses, though a higher-end screen due in July will include integrated 3D.
While much of Sony's London press briefing this morning focused on its releases in cinemas and on Blu-ray, there was confirmation of further 3D upgrades for PS3 - including 3D Blu-ray support. "All PlayStation 3s will be able to playback 3D games and movies by the end of this year," said Christian Brown, senior product manager at Sony Consumer Electronics.
"This is really giving the games a deeper experience. We've spoken to a lot of people, and the gamers are the people who are really taking this on board very very quickly, it gives them an advantage... against the people they are playing against online."
As well as 3D updates to PSN titles WipEout HD, Super Stardust HD and PAIN - plus a 3D demo of the latest Motorstorm title - Sony has revealed that its upcoming Move motion controller will be twinned with 3D stereoscopy.
The first game to offer this will be boxing title The Fight: Lights Out. Outside of Move, Killzone 3 and the next Gran Turismo game will be available in 3D, with many more reveals promised at E3.
With prices starting at £1400 and reaching as high as £3500 the first 3D Bravia screens may prove too pricy for most consumers. Sony drew proud reference, however, to a projection by Future Source Consulting claiming 40 per cent of TVs will be 3D by 2014.