Sony has apologised to the people of Manchester for using a recreation of Manchester Cathedral in the game Resistance: Fall of Man.
Now a humbled Sony has taken out a full page advert in the Manchester Evening News apologising "unreservedly" for any offence caused.
"It is clear to us that the connection between the congregation and the cathedral is a deeply personal and spiritual one," offered David Reeves, president of SCEE.
"As a result, it is also clear that we have offended some of the congregation by using the cathedral in our science fiction game. It was never our intention to offend anyone in the making of this game, and we would like to apologise unreservedly to them for causing that offence, and to all parts of the community who might also have been offended."