Pokémon Franchise Approaches 150 Million Games Sold

Newest Pokémon Game Launched Oct. 3 With Novel Storyline

REDMOND, Wash., Oct 4, 2005 - Pokémon has not only proved itself as a leader in the video game industry, but it also has become an obsession for millions of zealous fans. Pokémon has spawned more than $15 billion in worldwide retail sales, while the franchise is on the verge of selling its 150 millionth game worldwide. Without fail, every new Pokémon game sells more than 1 million, while the legacy has grown in the United States since its introduction in 1998. But the newest game speaks for itself - Pokémon XD: Gale of Darkness launched Oct. 3 for Nintendo GameCubeTM and is the next step on the ladder of success for Pokémon. As fans have grown up, so has the game.

The role-playing game brings with it nearly 40 hours of game play and a fantastic new storyline. The legendary LugiaTM tragically has been turned into Shadow Lugia: the ultimate Shadow Pokémon that supposedly can't be purified. The evil organization Cipher is dedicated to world domination and uses Shadow Lugia to steal a Pokémon-carrying cargo ship. Now players must snag and purify the Shadow Pokémon, saving them from a life of evil deeds.

The game is inundated with fascinating and original features: Players can use a new method to help purify up to nine Pokémon at once in the Purify Chamber. Taking full advantage of the Purify Chamber means building up a collection of purified Pokémon to place around the Shadow Pokémon: the more the Pokémon, the faster the purification.

Pokémon XD: Gale of Darkness also runs deep with inventive game-play components. The option-rich Vs. Mode allows players to compete in extreme 3-D battles with their favorite Pokémon. A mini-game called Battle Bingo appeals to players of all ages. It's much like real bingo: Players must fill in their card squares by battling Pokémon.

In addition, the game is highlighted by great battles, astonishing graphics and mind-boggling effects. For Pokémon loyalists, Nintendo resourcefully incorporates the Game Boy Advance by offering players the ability to import their preferred Pokémon and watch them battle in full 3-D on Nintendo GameCube - the Vs. Mode allows players to import all their Game Boy Advance Pokémon from games like Pokémon Ruby, Pokémon Sapphire, Pokémon FireRed, Pokémon LeafGreen and Pokémon Emerald. The craving for Pokémon continues to escalate with Pokémon XD: Gale of Darkness, which is Rated E for Everyone.

Pokémon USA, Inc., a subsidiary of The Pokémon Company in Japan, manages and oversees the property outside of Asia, which includes licensing activities, brand promotions, publication of the Pokémon Trading Card Game, TV animation, home video entertainment, the official Poké Web site and, an e-commerce site. Nintendo of America manages marketing and distribution of Pokémon video games and the Pokémon Trading Card Game in North America.

Pokémon was launched in Japan in 1996 for play on Nintendo's Game Boy and has evolved into a global cultural phenomenon. Pokémon was introduced in North America in September 1998 and has since generated more than $15 billion in worldwide retail sales. More than 40 million Pokémon video games have been sold in the United States, including Pokémon Ruby and Pokémon Sapphire, which were the No. 2 and No. 3 best-selling video games of 2003, according to the NPD Group.

The Pokémon Trading Card Game, fueled by organized play programs around the world, has spurred global sales of more than 14 billion cards to date, while the Pokémon animated series on Kids' WB!, now in its eighth season, consistently ranks within the top three shows for boys ages 6 to 11. For more information, visit

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy Advance SP, Nintendo DSTM and Nintendo GameCubeTM systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 2 billion video games and more than 353 million hardware units globally, creating enduring industry icons such as MarioTM and Donkey Kong and launching popular culture franchise phenomena such as Metroid, ZeldaTM and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

For more information about Nintendo, visit the company's Web site at

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