Microsoft has said that it will not allow video or photography at its "technology-free" pre-E3 Project Natal showcase, taking place on the Sunday before the big event.
The move is likely to raise eyebrows of those questioning the motion control technology and its reaction time Lionhead's Peter Molyneux recently told GamesIndustry.biz that he was frustrated that the tech has gone through so many iterations but Microsoft has still only shown last year's E3 demos to press and various taste-makers.
The Sunday night event is separate from Microsoft's E3 show on Monday June 14, and is intended to showcase the universal appeal of Project Natal at the 10,000 capacity Galen Centre in Los Angeles.
It's expected the platform holder will reveal new software from first and third-party partners, as it looks to get the upper hand ahead of Sony's conference on Tuesday 15, where the rival Move controller is likely to take centre stage
Impressions of Project Natal from last year's Gamescom event can be seen over on Eurogamer's Digital Foundry blog.