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Irrational gets 2K rebrand

Irrational Games, the company developing much-anticipated action title BioShock, has renamed its offices in-line with the branding of its parent company, Take-Two Interactive Software.

Irrational Games, the company developing the much-anticipated action title BioShock, has renamed its offices in-line with the branding of its parent company, Take-Two Interactive Software.

From now on the company's headquarters, in Boston, Massachusetts, will be known as 2K Boston, while the other office in Canberra, Australia, will go by the name 2K Australia.

The studio, which was acquired by Take-Two to be part of its 2K Games family of developers in 2005, is set to release BioShock later this month.

President and creative director of 2K Boston said, "The name change signifies our growing position as a central part of 2K Games, and we plan to ensure our future titles continue to set new standards of quality and innovation for the industry."

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