Reggie Fils-Aime: Nintendo US makes 60% of revenue during the holidays

Company still eyeing 20 million Switch sales for the year as it enters busiest sales period

For Nintendo to meet its fiscal year goal to sell 20 million Nintendo Switch units in 2018-2019, it has some serious work to do. But Nintendo of America president Reggie Fils-Aime's anticipations for the holiday season are far from pessimistic.

In an interview with Yahoo Finance, Fils-Aime said that the gift-giving season in the Americas (where Nintendo sees the most revenue) is especially important to Nintendo. "The holiday selling season - October, November and December - critically important to our company," he said.

"We typically do, in the Americas, about 60% of our revenue during that time frame."

Nintendo has thus far sold 5.07 million Switch units in the first half of the fiscal year, which gives it some way to go to meet the 20 million unit goal for March of 2019. Total, the console had sold nearly 23 million units as of Nintendo's last quarterly briefing - already leaps and bounds better than the Wii U's not-quite-14 million lifetime sales.

"With innovation there is always risk," Fils-Aime said. "And as one of our company presidents said, 'We run toward risk, not away from risk.' With risk, sometimes you have tremendous success, sometimes not so much. One of our other company presidents one time said, 'When things are going well, don't get caught up in that, and when things are going poorly don't be too sad about that either.'"

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Latest comments (1)

Bob Johnson Studying graphics design, Northern Arizona UniversityA year ago
Pokemon and Smash Bros should help sales. Labo didn't catch on so far. I think one problem is it is geared towards younger kids and a Switch may be too expensive still for that market to open up. Also first Labo kind of build it and done with it. Latest one seems to have more game to it that first lacked.

...still can't help but think Labo could be made for the iPhone and iPad and sell better. What would be the cost of making cheap sensors with gyros, batteries, wifi and IR? EVen if it made the product $10 or $20 higher, it would open it up to a much larger market because the customer wouldn't have the upfront cost of a SWitch purchase.

In turn such a product would get them into the Nintendo universe sorta speak. And from there maybe sell them on a Switch in the future.

Edited 2 times. Last edit by Bob Johnson on 28th November 2018 2:54am

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