Namco Bandai to rebrand overseas subsidiaries

Foreign divisions to follow Japanese "Bandai Namco" branding, starting in April

Namco Bandai is bringing its overseas subsidiaries into line with its Japanese business by changing its name.

While Europe and North American knows the company as "Namco Bandai," in Japan it trades under the name Bandai Namco. According to a document translated by Gematsu, the company intends to change that on April 1, aligning all 31 of its overseas subsidiaries with its Japanese name.

The official reason given for the change is the unification of the company's brand in order to increase its value and appeal on a global scale.

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Latest comments (3)

It does make sense since the company logo has read "Bandai Namco" for years. It doesn't roll off the tongue quite as easily though...
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Lucija Pilic Journalist 8 years ago
"the company intends to change that on April 1"

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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.8 years ago
Lucija, I love how most companies start their fiscal year on April 1st. It makes a lot of activity from them appear as an April Fools Day joke.

This will take a bit to get used to. Even for the Japanese home office, I've still most often referred to them as Namco Bandai rather than the reverse.
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