40% of Xbox Live users female

“That's a giant change from when we launched our platform”

During a financial analyst meeting yesterday Microsoft revealed that women now made up 40 per cent of the audience for its online service Xbox Live.

"That's a giant change from when we launched our platform," said COO Kevin Turner, as reported by All Things D.

The meeting also revealed what a major part of the business non-gaming entertainment had become for Xbox, with 42 per cent of Xbox Live subscribers watching 30 hours of movie or TV content every month.

Earlier this week Microsoft's Phil Spencer announced that the company was incubating "literally hundreds of ideas" for television through its production team in Los Angeles.

The meeting held no clues as to who would replace departing CEO Steve Ballmer.

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Latest comments (8)

Nicholas Pantazis Senior Editor, VGChartz Ltd5 years ago
I doubt it, not because there aren't female gamers, but because Xbox is an insanely hostile environment to them. I suspect Microsoft is counting any house that subscribes to Xbox Live and has a woman in the household who will sit down and watch Netflix on it, or perhaps even with a woman in the household at all.
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That's an odd assumption to be making, Nicholas. How is Microsoft supposed to know the makeup of every household with an XBL subscription? I don't think it's unlikely that 40% of XBL subscribers are female, they probably just don't speak up much in online games for obvious reasons.
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Christopher Garratty Associate Counsel, Activision Blizzard5 years ago
I'm assuming it's 40% of profiles are designated as girls, yes there will be some outliers like people who lied about their gender for laughs, or so they could get more XBL friends or what have you, but equally a lot of girls may have signed up as male to avoid the toxicity of some XBL members.

Don't forget that there will also be a lot of people (both male and female) who only have an XBL account so they can watch Netflix or SkyGo. Being an XBL member does not necessarily mean you are a "gamer" these days, I know people who have set up accounts for their partner so that they don't get their Netflix "watched" list polluted by Twilight etc.
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David Serrano Freelancer 5 years ago
40% of Xbox Live users female
This doesn't mean 40 percent of 360 players are female. I wish they were, but given the toxic environment it is highly unlikely. So Microsoft should break down the data. What percentage of female XBL members spend the majority of the time they log on the console playing games? Out of that percentage, what percentage play single player, multiplayer / co-op, arcade, etc... ? And what percentage exclusively use the console as a set top device?
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Paul Jace Merchandiser 5 years ago
This stat seems about right based on my friends list alone, which is between 30-45% female. And Jessica is correct, some of them(and other women I've encountered on XBL but who are not on my friends list) just don't use their mics anymore because of too many bad experiences. It sucks that they have to go thru that and I really wish Microsoft would give users better tools to report that kind of behavior where the resolution could be much more immediate.

Getting back to the statistic, XBL has been used as a social networking device longer than both facebook and youtube. I know because I use it(and have for nearly a decade) as an alternative to long distance calls to people/friends in other countries. Sure everyone has free or cheap long distance minutes as part of their $100 a month phone plans but most of them didn't back in 2002-2005. Anyway, I bet that 40% will continue to grow over the next few years.
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Greg Wilcox Creator, Destroy All Fanboys! 5 years ago
I'd bet that a lot of that 40% use Live, but not for those games where there's all that hostility and the gals that DO play shooters and such where it exists are ignoring it or playing with people who don't give a shit what gender they are.. How that for smart reasoning? I mean, if XBLA were THAT sexist to females in general, wouldn't Microsoft want to fix that or lose a chunk of that audience at some point? I'd hope the hell so...
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Nicholas Pantazis Senior Editor, VGChartz Ltd5 years ago
@ Jessica The same ways companies always determine these things, with surveys. They said users not member,s which to me means they don't necessarily have actual accounts.
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Andrew Goodchild Studying development, Train2Game5 years ago
I have to say, I generally only use the mic when playing with people I know. whereas when I first got live most people were speaking, and often getting kicked from lobbies if not having a mic on, it seems now most matchmade games have more people not using headsets.
When you do try to use one, you often find no one else using one, or some idiot trash talking. If, however, you disconnect it, or use it in a private chat group with your friends, you will never hear the hostility. As others noted, you find the idiots far more on CoD or Halo than some other game types.
It can't all be for video services, in that if your partner or kid or flatmate has Xbox live gold for gaming, you will use that account for Lovefilm rather than paying more to get a gold sub just for non gaming services (unless you have a family membership). If you only want a machine for those services I'd question why you would by the platform that requires paying 40 a year or 6 a month over another solution that doesn't.
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