Sections
Get a job in games graphic

Level up your career

Learn about working in games

Sign up to the GI Jobs board

View jobs board

Making the games industry a better place to work

See best places to work
Get a job in games graphic

Skylanders is best-selling franchise thus far in 2012

Activision proclaims that Skylanders is the biggest gaming franchise from January to April 2012

Already a big hit during the holiday season, Activision's sales giant Skylanders: Spyro's Adventure continues to lumber on. The publisher has announced that the game is the top selling franchise in both handheld and console markets for 2012 thus far. That's according to The NPD Group, GfK, Charttrack and Activision internal estimates, and it's based on revenue inclusive of toys and accessories.

"This achievement is incredibly gratifying, and quite an honor for everyone at Activision and our team at Toys for Bob," said Eric Hirshberg, CEO of Activision Publishing. "It was a simple idea really-bridging the gap between real and virtual play-but one that required tremendous creativity to execute and communicate to our audience.

"It spawned a new category and a new platform for play in an overwhelmingly challenging marketplace. We couldn't be happier that there is an ever-growing universe of Portal Masters out there."

The console sequel, Skylanders Giants, is set for release in October this year and will be debuting at E3 next week.

Get a job in games graphic

Level up your career

Learn about working in games

Sign up to the GI Jobs board

View jobs board

Making the games industry a better place to work

See best places to work
Get a job in games graphic

More stories

Activision Blizzard's nasty frat-boy culture is an industry-wide ailment | Opinion

The roots of a culture enabling harassment and discrimination are found across the industry - and only structural change will dig them out

By Rob Fahey

Ubisoft staff back Activision Blizzard protestors, call for industry-wide change

Almost 500 people sign open letter demanding new reporting processes for all leading companies, removal of all offenders from Ubisoft

By James Batchelor

Latest comments (2)

Tony Johns9 years ago
just hope that this sort of game can give rise to new Tablet ideas that can be used on other games.

It will be perfect for those who love toy collecting and gaming at the same time.

Although the technique has been done but by using cards, like scanning cards to transfer the data into the game from Pokemon with EReader cards.
0Sign inorRegisterto rate and reply
Alfonso Sexto Lead Tester, Ubisoft Germany9 years ago
If you want to win, you'll need to keep paying money...

Sorry but I see this as bad news. This bussiness model represents all that in wrong inside the game's Industry.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.