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Japanese 3DS sales drop 50 per cent

Weekly sales tumble following price-cut, PSP reclaims top spot

Sales of the 3DS in Japan have dropped by half since Nintendo announced its decision to cut the price, Andriasang reports

The handheld sold 16,415 units last week, compared to 31,826 units the week before, with four of the seven days covered fell after the announcement.

The price drop won't come into effect until August 11, and sales of the 3DS are expected to decline further until then.

The Sony PSP led the hardware charts with 36,659 units sold, up from 26,854 the week before. Sales of the DSi XL, DSi and DS continued to stagnate, selling 5,267 units, 4,625 units and 138 units respectively.

The PlayStation 3 was the most popular console with 20,704 units, followed by the Wii with 18,232 units, and the Xbox 360 with 1,616 units sold.

In the software chart, Everyone's Rhythm Heaven held the top-spot with 81,938 units sold. Operation Flash Point: Red River and Dungeon Siege 3 both made the top 20, entering at 11th and 18th place respectively.

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Latest comments (9)

robert troughton Managing Director, Coconut Lizard7 years ago
Slow news day?

Nintendo announce that, soon, the 3DS will be available cheaper... and sales drop.

All this really shows is that 50% of the people who bought 3DS' that week follow the news - the other 50% will be mightilly annoyed when they find out that they could've saved a fair bit of money by waiting a week.
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Terence Gage Freelance writer 7 years ago
Maybe the 50% who bought anyway really like GBA games?! ;)
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Rick Lopez Illustrator, Graphic Designer 7 years ago
Its understandable since any level headed person would wait for the price drop to buy the console. I bet sales will increase just as dramatically following the price drop. Nintendo just needs to get quality games out the door.
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Show all comments (9)
Stephen McCarthy Studying Games Technology, Kingston University7 years ago
I bet there some people who did not know about the drop
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Antony Carter Senior Programmer, Epic Games7 years ago
Yeah as others have said not a surprise considering the impending price cut, not sure why Nintendo didn't just implement the price cut with immediate effect.

But expect sales to be well above what they were last week once the price cut happens.
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Terence Gage Freelance writer 7 years ago
"not sure why Nintendo didn't just implement the price cut with immediate effect."

Wouldn't retailers need to clear out existing stock at the current price though, before buying in more stock from Nintendo at a lower wholesale price and selling it on to customers at the reduced price? I.e. so if Game has 100,000 3DSs still to sell and paid and average of, say, 150 per unit, they'll want to clear out as much of that stock to customers at a price 190 per sale, before they buy in more stock from Nintendo in preparation for the price drop at 130 each to sell on at 160 each, or that kind of thing. Or what I'm trying to say in a very roundabout way is that Nintendo had to give a few weeks grace to retailers to shift existing stock when they announced this price drop.

Edited 1 times. Last edit by Terence Gage on 4th August 2011 2:37pm

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@Terence, not necessarily because Nintendo can pay for the difference back to retailers who still have stock.
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Benn Achilleas CEO and Founder, Playabl7 years ago
saying the 50% who bought a DS are not in touch with the news or did not know about the price drop is a bit a tar-brush statement:
Nintendo announced an 'apology package' for people who bought/buy the DS before the price drop - so some people will buy now knowing they are going to get loads of 'free' content and games.
Also some people will still impulse buy.
Finally, some Japanese stores will also credit you the difference as it is only a matter of a few weeks - buy now, return with receipt in a few weeks and reclaim your Yen.
Personally, I can't wait for my halfprice 3DS... though really I can and will :)

Edited 1 times. Last edit by Benn Achilleas on 4th August 2011 6:47pm

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Alfonso Sexto Lead Tester, Ubisoft Germany7 years ago
Obviously, since the dawn of gaming you don't buy a machine today if you know it's going to be price-cuted next week.
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