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Promotional assault to be staged across Future's PC mags and GamesRadar.

18/06/09 – Future, the special-interest media group, is partnering with 505 Games for a cross-platform media campaign to promote the highly-anticipated launch of PC strategic warfare game, ArmA II.

Developed by Bohemia Games in partnership with 505 Games, ArmA II promises to take warfare to a new level, offering an incredibly realistic war simulation for PC gamers, as American soldiers are sent behind enemy lines to restore peace to Chernarus, a fictional Soviet country ripped apart by civil war.

The monthly long cross-platform campaign sees both Future’s fast-growing GamesRadar Network and its print PC gaming titles utilised to promote ArmA II.

Created in-house by Future Digital - the exclusively created interactive video application tests whether users are fit to command an elite military unit. Users get to watch an in-game scenario from AmrA II and are then offered a number of strategic choices to overcome a series of battlefield dilemmas. With the fate of the squadron in their hands, users will find a new video mission uploaded to the ArmA II application each week from Friday, June 19th.

The flash-based video application also gives gamers information about ArmA II, as well as links to recommended retailers to buy the game online, and a chance to win a copy.

Future’s and websites will drive traffic to the ArmA II campaign throughout the month long promotion, through online advertising and home-page editorial. The company’s PC games focused print titles, PC Gamer and PC Zone will also promote the launch of ArmA II – further increasing the campaign’s reach and exposure to influential gamers.

Future’s London Sales Director, Malcolm Stoodley said:

“This innovative, high-impact campaign for ArmA II demonstrates how Future’s client-focused creative solutions really brings great advertising ideas to life. The video application gives gamers a sense of the strategic know-how you need to succeed in ArmA II and forms the centre-piece of our integrated media campaign. Bringing Future’s print and online properties together to promote a launch will generate awareness and sales of new games.”


About Future

Future plc is an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include,,, and Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK's number one exporter and licensor of monthly magazines.

For more information

Will Guyatt, Media Relations Manager, Future UK, 01225 822517

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