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Pinnacle to handle distribution of the 3D software in the UK and Ireland.


Pinnacle Software and Eleco Visualisation Software

Announce New Distribution deal…

Pinnacle Software have further strengthened their portfolio by signing up exclusive UK & Republic of Ireland distribution rights with Eleco Visualisation Software, Publishers of the already-successful ARCON range of software. ARCON is Europe’s leading consumer 3D Architectural Software. ARCON has sold over 1,500,000 units in retail markets of Europe since 2005 – it is without doubt Europe’s Number 1 selling home designer software.

Dan Naylor, Chief Executive of Eleco Visualisation Software commented: “We have chosen Pinnacle because of their forward thinking approach to publishing and distribution. For Eleco Visualisation Software, Pinnacle’s innovative approach to marketing support and their extensive distribution network made them the obvious choice for the ARCON range of Software.”

Peter Sleeman, Managing Director of Pinnacle Software added: “I am delighted that Pinnacle Software have been chosen by Eleco Visualisation Software. This is an appealing range of products that are broadly accessible to professionals and consumers alike. They appeal to both Self Builders and to consumers who are keen to delve into home improvements.”

The ARCON range of products from Eleco Visualisation Software are intended to engage consumers with the building design process, empowering them to visualise building projects as would a professional architect or designer. The main strength of ARCON is its ability for home designers to communicate ideas in a common visual language with architects, interior designers, builders or each other; creating high quality 3D visualisations and 2D plans easily and accurately.

The product range:

ARCON 3D Kitchen Designer

ARCON 3D Bathroom Designer

ARCON 3D Home Designer

ARCON 3D Interior Designer

ARCON 3D Home Designer – Expert

ARCON 3D Architect

2D drawing tools are used initially and these are then brought to life in a 3D environment. A database of fixtures and fittings allow for project to be furnished and decorated with rendered images demonstrating the effects of texturing, lighting and even the Sun’s shadows. Finally, a 3D walk through feature allows home designers to examine projects in close-up detail and provide a genuine impression moving around the finished project or room.

About Pinnacle Software

Pinnacle Software, a Division of Pinnacle Entertainment Ltd, has forged the way as a leading UK Distributor, revolutionising the Games industry by creating the exclusive software distribution model for this territory in 1992. The organisation has remained innovative & flexible since its inception, using its extensive experience of the software industry and understanding of the full retail spectrum, to provide an end to end sales, marketing, distribution, production & licensing service for its worldwide base of developer and publisher partners.

Pinnacle Software continues to maintain a complete UK & ROI distribution service for publishers and developers alike, penetrating a wider retail audience than any of its competitors due to the breadth of product available throughout the Pinnacle Entertainment group, including software, music, DVDs, accessories, books, trading cards, and merchandise.

About Eleco Visualisation Software

Eleco Visualisation Software, a division of Eleco plc, has been developing 3D successful visualisation Software since 1999. The business has its roots in the professional construction market where ARCON has been used by Architects, Interior Designers and Builders in the UK and Europe. Eleco Visualisation Software extended ARCON in 2005 to offer a range of products to Consumers and Self-Builders. ARCON is considered the leading home design software in Europe with over 1.5m copies sold since 2005. ARCON holds a 54% market share is France and a 70% market share in Germany. Dan Naylor is the Chief Executive of Eleco Visualisation Software

Eleco is a holding company focusing on advanced offsite building systems and software for the construction industry. The company is listed on the London Stock Exchange's Alternative Investment Market (AIM). Eleco employs over 500 staff operating in the UK, Sweden, Germany and South Africa.

Visit for further information about ARCON

Visit for further information about Eleco plc

Visit for further information.

Pinnacle Software Sales Contact: Gerry Whiteside


Pinnacle Software Marketing Contact: Oliver Birch


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