AppsFlyer raises $20 million
The mobile advertising measurement platform brings its total funding to $28m
AppsFlyer, a mobile advertising measurement platform that provides app marketers, brands and agencies with "unbiased, independent measurement of campaigns across more than 800 mobile ad networks and media sources," announced today that it's secured another $20 million in a Series B round led by Fidelity Growth Partners Europe (FGPE), with participation from existing investors Magma Venture Partners and Pitango Venture Capital.
AppsFlyer said that more than 4,000 advertisers currently use its software to measure and analyze over $1 billion in annual mobile ad spend, and last year the firm tracked more than 2 billion app installations. Numerous game companies use the service, including Nordeus, 6 Waves, Product Madness, Game Circus and others, and it's also an official Mobile Measurement Partner of Facebook, Twitter and Google.
"Our mission is to empower advertisers with unbiased information and to give them the marketing toolbox they need to conduct smarter, more effective mobile marketing," said Oren Kaniel, AppsFlyer CEO and co-founder. "We have experienced tremendous growth since our launch in 2011, and we are thrilled with this investment from Fidelity because it will allow us to maintain our platform neutrality and to further develop the mobile advertising SaaS platform the industry is waiting for."
As part of the funding news, AppsFlyer also announced that FGPE's Gaurav Tuli will join AppsFlyer's board of directors. "AppsFlyer is uniquely positioned to provide the mobile industry with a platform that empowers mobile marketers to succeed in the competitive app economy," said Tuli. "We are very impressed with AppsFlyer's management team, technology base and the traction it has gained to date, and we are proud to make a significant investment that will ensure they remain the market trailblazer for years to come."
AppsFlyer intends to use its new cash infusion to launch more product offerings and to expand internationally with new global offices to complement its existing offices in San Francisco, Tel Aviv and Beijing.