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APB's Second Life

GamersFirst's CCO talks why, how and when for the APB relaunch

GamesIndustry.biz So a sort of Counter-Strike mode?
Bjorn Book-Larsson

Well, we're not sure about that. It might really depend on what gamer feedback comes into play. We might experiment with various things that... there's some various stubs for things in the game already that we might expand on and see if people go there or don't. We're not ruling anything out, but we're certainly open to trying them out.

GamesIndustry.biz Are these stubs features that the original devs started to build, or do you mean more in terms of conceptual potential?
Bjorn Book-Larsson

Well, there's various modes in War Rock, for instance, that we've considered porting over. There's various game modes that the original developers had considered and put in some thoughts around. There are also at least a couple of districts which were in the original game but were never released. They weren't quite finished but we went and explored them - that's why the next couple of months are going to be quite intense, as we prioritise all of those 200 possibilities that we have ahead of us.

GamesIndustry.biz I know you've said previously that you're not currently working with any of the original staff, but have you had much contact with the game's former owners, Dave Jones and Ian Hetherington? And has there been a response from the old team since the announcement was made?
Bjorn Book-Larsson

I actually met with Dave a couple of times earlier, but that was more of a social visit. Basically, one of the things that happened was we were contacted by everyone on the planet ever involved. We also are contracting - or are planning to - some of the original staff as well. So, at the moment, our goal is to create the right size team for the effort itself. And while we have a good core team, we are open to talking to everyone who was associated with the original game because so many of the people scattered - they're working for CCP and Jagex and all sorts of other places. This recruiting storm appeared and tried to grab every key person.

So, we'll see. We're not too concerned because obviously LA has a huge concentration of Unreal 3 developers, but I think it's one of those where, depending on how successful the game becomes, it's ultimately going to drive the size of the staff. So we're going to do this as methodically as we can, and in the meantime we're open to contracting or consulting with people who were part of the original team.

GamesIndustry.biz If things went well enough, would you consider putting together a dedicated UK studio, whether back in Dundee or elsewhere?
Bjorn Book-Larsson

Absolutely. I'm not sure if anyone picked this up, but I told somebody this... Basically, the one thing we don't have at the moment is a European office, which is something we've been looking at. We have looked at Hamburg in Germany, but what we're looking at now potentially is.... Scotland would certainly be a fine place to have a permanent office. We'd consider that for sure.

GamesIndustry.biz Would potential government incentives affect your decision, or is it only about where the talent is?
Bjorn Book-Larsson

It would be more about being a strategic location for us than anything else. Which is why Germany could also be a good one... I'm not sure that we're aware of what the various incentives are, so we haven't considered those.

GamesIndustry.biz While I know you're not talking numbers, was there a sense of being involved in a bidding war for APB, or was it more or less yours for the taking?
Bjorn Book-Larsson

There were several interested parties for sure. We happened to run into some of them too... So we know who they were. It wasn't really a bidding war, I wouldn't say, but it was pretty clear that in order to be competitive you probably had to consider this as something you were going to invest quite a lot of effort into. And I think some people are probably more opportunistic in wanting to only pick up a piece or two.

I think the answer is there were certainly many interested parties for sure.

Bjorn Book-Larsson is CTO and COO of GamersFirst. Interview by Alec Meer.

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Alec Meer avatar
Alec Meer: A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.
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