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APB Reloaded hits 3m registered users

Rebooted MMO hits milestone a week after release via Steam

The reboot of once-troubled massively multiplayer online game APB has surpassed three million registered users, a week after being released via Steam's Free To Play service.

APB: Reloaded has been rebuilt by GamersFirst since being acquired from defunct studio RealTime Worlds, with some of the original Scottish team brought back to the project to craft and relaunch it with a freemium business model.

"We recognised the potential for APB Reloaded to be a true breakout hit in the free-to-play category all through beta testing," offered Rahul Sandil, SVP of marketing and business development for GamersFirst.

"We quickly amassed a vocal, dedicated community, and they've been instrumental in growing the game and helping better the experience. We also attracted a partner in [a]list games, a digital game market maker who launched a worldwide campaign to raise the game's visibility and help it appeal to a broader audience.

"Ultimately, players who discover a new free game decide if there's enough value and quality to keep playing, and APB Reloaded's trajectory tells us a growing number are being blown away by what they're getting."

The company is rolling out new DLC in the form of Fight Club, a new game mode and its first major content update.

APB Reloaded will receive a traditional retail release at US stores including GameStop, Wal-Mart, Target and Best Buy shortly.

A feature detailing the development and relaunch of APB was published on GamesIndustry.biz in October.

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Matt Martin avatar

Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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