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BRISBANE, Calif. - May 27, 2005 - Despite coming out of the gate after the significant excitement about the Xbox 360, Sony's PlayStation3 surprised some by garnering the lion's share of interest in the console war. IGN Entertainment's GamerMetrics, a leading videogame business intelligence tool analyzing awareness, engagement, and purchase intent of more than 20 million gamers, showed that the PlayStation3 and Xbox 360 were the buzz of the show, enjoying a more than 60% mindshare among the network's 2.1 million daily unique visitors.

The major industry announcements of Xbox 360 and PlayStation3 engaged IGN's audiences at record numbers, generating more than 35 million page views on May 17. IGN Entertainment, the leading gaming information network reaches an audience of more than 24 million unique users*.

According to GamerMetrics, the top 5 games of E3 2005 were:

  • The Legend of Zelda: Twilight Princess

Published by Nintendo for GameCube

  • Metal Gear Solid 4

Published by Konami for PlayStation3

  • Killzone

Published by Sony Computer Entertainment for PlayStation3

  • Devil May Cry 4

Published by Capcom for PlayStation3

  • Vision GT

Published by Sony Computer Entertainment for PlayStation3

The top 5 platforms, listed by mindshare were:

  • Sony PlayStation3 34%
  • Microsoft Xbox 360 28%
  • Nintendo Game Cube 17%
  • Sony PlayStation2 10%
  • PC 5%

Over the five days of E3, and GameSpy editors:

  • covered more than 1,120 different games
  • wrote more than 3,800 articles
  • offered up almost 18,000 E3 images
  • uploaded more than 2,200 videos

Users posted more than 450,000 messages on the IGN boards in the five days of

E3 and 7,337,052 video features were served.

IGN Entertainment's flagship website,, reaches the highest concentration of 18-34 year old males online, according to Nielsen//NetRatings @Plan Spring

2005 release. IGN Entertainment's network of media properties reaches an audience of more than 24 million unique users*.

GamerMetrics, the industry's leading business intelligence tool, analyzes awareness and activity of more than 20 million gamers, 2.5 million daily gamers and game ownership metrics from over 400,000 panelists and 260,000 paying subscribers.

Taking the heartbeat of the business directly with gamers, IGN can be a resource for anyone who needs to understand the year ahead in the games market.

About IGN Entertainment

IGN Entertainment provides many of the Internet's leading destinations for video gaming, entertainment and community targeted at teens and 18-34 year-old males.

The company's properties include, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena, Direct2Drive, TeamXbox , 3D Gamers, more than 70 community sites and a vast array of online forums. Collectively, these properties reached more than 24 million users worldwide* in the month of March 2005, according to Internet audience measurement firm comScore Media Metrix. IGN Entertainment is also a leading provider of technology for online game play in video games.

The company's paid content, download and game play services are among the most popular game-related subscriptions available on the Internet. The privately held company has its headquarters in the San Francisco Bay Area, with offices throughout the U.S.

*comScore Media Metrix, March 2005 Worldwide data. Worldwide data cited herein represent an aggregate of 32 countries reported by comScore Media Metrix on a monthly basis.

All other data, IGN internal logs.

IGN Entertainment, Direct2Drive,, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena and TeamXbox are trademarks of IGN Entertainment.

Other trademarks and copyrights mentioned are the properties of their respective holders.


Shital Mehta

The Bohle Company

(310) 785-0515 Ext. 287

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