FOR IMMEDIATE RELEASE
Los Angeles, CA (May 9, 2006) - Continuing to push the envelope by offering unique content to 18-to-35 year olds, Amp'd Mobile is dedicated to leading the mobile gaming market by providing cutting edge games for Amp'd handsets. At E3 2006, Amp'd Mobile will showcase its latest mobile games and exclusive programs including:
· Homeland Security
· Games Connect
· Amp'd Loyalty Rewards Program
Amp'd Mobile, along with partner LivePlanet, will offer gamers an exclusive sneak peak at the highly anticipated game PhoneTag. The first massively multiplayer wireless game (M.M.W.G.) using location based services (LBS), PhoneTag uses wireless technology to pit players against each other in a spy-themed game played in the real world for cash and prizes. At E3, 30 players will compete against each other in a live game where they become both the hunter and hunted. This groundbreaking game will be seen first hand by the masses at E3, with 5 games to be played during the three- day convention.
Amp'd Mobile will also introduce their first exclusive 3D mobile game "Homeland Security: Kim Jong Il Edition" at E3. Conceived and developed by producers at Amp'd, Homeland Security is designed to be edgy, cool and mature with an uncompromising storyline: the assassination of Kim Jong Il as part of a covert mission to preemptively prevent a nuclear strike.
"We are excited to preview Amp'd Mobile's first wholly owned gaming property, Homeland Security, at E3 this year," commented Paul Nakayama senior director, content programming at Amp'd. "The 3D graphics are on par with the top mobile 3D game titles in the world and the game play will be intuitive to a cell phone while retaining strong controls. With the form factor and gaming limitations of a mobile handset in mind, Homeland Security utilizes simple but innovative key commands to control Axel Hunter, a covert special forces operative with orders to take out North Korea's leader, Kim Jong Il."
In addition to offering unique gaming content, Amp'd Mobile has created an over-arching and exclusive gamer community "Games Connect." Powered with leader boards, tournaments, buddy lists and ratings, active gamers will be seduced into this exclusive "club," which allows gamers access to special Amp'd benefits- such as loyalty rewards points.
Through Amp'd Mobile's Loyalty Rewards program, active Amp'd gamers will have the opportunity to receive amazing prizes by purchasing games, competing in tournaments and earning high scores on leader boards. Gamers can trade in points for prizes like a complete Xbox 360 with all available titles or a unique Amp'd experience prize, such as spending a day with a famous music artist or athlete.
GameSpot, a leading source of trusted gaming news and reviews, will provide live video coverage of E3 on the Amp'd Mobile Games Channel May 10-12.
About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.
# # #
Liz Jaeger / Kristen Chin
B|W|R Public Relations
email@example.com / firstname.lastname@example.org
FOR IMMEDIATE RELEASE