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Amazon game discounting creeps up year-on-year during Black Friday

Call of Duty: Ghosts discount doubled over two years, top 20 sellers were all current generation

Discounting on games during Amazon's Black Friday sale crept up year-on-year, with the 20 best-selling games all titles for current generation systems.

Activision's Call of Duty: Ghosts received a significant price drop, discounted by $15 compared to the $7 of two years ago. However, that discount is a lot lower than the the price cuts Amazon applied to other triple-A console titles.

Average discount across the best-selling titles was $19, up from $17 last year, according to a note from analysts Cowen & Company. For the three Electronic Arts titles in the top 20, the average discount was $23, up from $21 last year.

Activision's Call of Duty: Ghosts (Xbox 360, PS3) was the best seller over the Black Friday period, with the Xbox 360 claiming 10 of the top 20 titles, the PlayStation 3 eight titles and the Wii two games.

Electronic Arts had six of the top 20 SKUs (Battlefield 4, Madden 14 and FIFA 14 on Xbox 360/PS3), Ubisoft had four (Assassin's Creed IV Black Flag on Xbox 360/PS3, and Just Dance 2014 on Wii/Xbox 360), Activision had three top sellers (Call of Duty Ghosts and Skylanders Swap Force Wii), while Warner Bros also had three (Batman: Arkham Origins on Xbox 360/PS3 and Lego Marvel Super Heroes on Xbox 360).

Black Friday sales are usually a good indication of sales during the month of December.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.