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Almost 2 Hours Per Day Spent Gaming According to Market Research Firm

(Somerset, NJ, February 28, 2005) - Results from Phoenix Marketing International's continuous tracking of gamers indicate that almost two hours per day are devoted to electronic gaming in U.S. households. Whether playing via a PC, console or handheld device, a substantial portion of free time is spent gaming. Individuals participating in this market research survey personally spend approximately five hours per week gaming, while all other members in the household spend about eight hours per week.

Results of this market research study also indicate that households with Nintendo GameCubes spend significantly more time playing video games than households with other systems, such as the Sony PS2 or Microsoft Xbox. "With recent news from industry analysts predicting so-so sales this year, the findings from this research are excellent news," stated David Pluchino, Senior Research Manager. "This indicates that consumers are not done with gaming, they may just be bored with what is currently available," added Pluchino.

To help determine what the future holds, Phoenix Marketing International (PMI) is in the process of launching a multi-client syndicated research project. This new syndication, Electronic Gaming SCORESTM, will examine the wants and needs of today's demanding gamer to help game developers, publishers, manufacturers and retail establishments in this ever growing market. For information, please contact David Pluchino at (732) 563-8504.

PMI is one of the premier marketing services firms serving the technology, travel & leisure, financial services and consumer packaged goods sectors. Through a combination of custom market research products and services, syndicated research products such as the Electronic Gaming SCORESTM, Consumer Buying Intentions Survey and sales optimization modeling, PhoenixMI partners with clients to generate sound business and marketing opportunities and produce measurable sales results and a return-on-investment on marketing development expenses.

The results in this article are based on a market research study conducted by Phoenix Marketing International of more than 50,000 completed interviews in households with an electronic gaming system. This robust sample yields a 95% confidence interval with an error margin of +/- 0.4%.

For Additional Information Contact:

David Pluchino

Phoenix Marketing International

285 Davidson Avenue, Suite 202

Somerset, NJ 08873

Phone: (732) 563-8504

Fax: (732) 563-8505

Email: David.Pluchino@PhoenixMI.com

www.PhoenixMI.com

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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