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Allods Online

Localisation makes this the first completely Turkish MMO.

Hamburg, March 28 th, 2011 – Today Mail.ru Games presents with the award winning fantasy-MMORPG “Allods Online” the first Online-Game to be completely localized in the Turkish Language to the general public. Anyone interested in playing the game during the Open Beta stage can now register via www.allodstr.com and enjoy the elaborate title even before the official Release. Any beta tester will be able to access this game that has been especially tailored for the Turkish market via a prime server connection. Amongst many other features the title incorporates several prominent Turkish speakers who lent their voices to different characters within the game. With a budget of 12 million Dollars “Allods Online” is the most sumptuous client based games ever to be developed in Russia.

“Allods Online” is a graphical extravagant fantasy-MMORPG that enthralls the player with its unique game world and the engaging storyline. The players may chose among six different races and eight classes that are further developed throughout the course of the game via a multitude of abilities. In order to be able to get to otherwise inaccessible locations in the game world the player uses so called Astral Ships that can be built with the appropriate recourses. These ships can be enhanced, modified and support the player in epic PvP Battles as well as in PvE fights against almighty daemons.

Mail.ru Games is pushing the envelope for the localization of games for the Turkish market with the unusual lavish translational work on “Allods Online”: Over one million words and 2700 separate language files were localized and thousands of item as well as locations were completely redesigned, in order to mirror the cultural uniqueness. Adding to this are the voice of the well known actors Mustafa Sen („Vizontele“, „Abdülhamit Düserken“, „Kurtlar Vadisi“ and „Baba Ocagi“), Zaven Çigdemoglu („Komser Sekspir“, „Propaganda“, „Romantik“) and Elif Idiz. But also famous musicians like Ete Kurttekin, Safa Hendem, Murat Cem Orhan, Gürkan Kömürcü and Asli Demirer lent their voices to characters in the game. This makes “Allods Online” the first MMORPG to be completely localized in the Turkish language on the market.

“Allods Online is a unique title that separates and surpasses the competition in many aspects. With the extensive localization we want to emphasize the extremely high quality of the game and measure up to the Turkish speaking players, offering a perfect gaming experience throughout the world of Allods Online.” Alexander Goldybin, CEO of Mail.ru Games states.

Mail.ru Games is convinced that no compromises are to be made when it comes to “Allods Online” and has therefore gone to great length to ensure that the game can be hosted locally in Turkey to guarantee the best possible connection for the players.

About Mail.Ru

Mail.Ru ( www.mail.ru) is the leading internet-portal in Russia. Mail.Ru offers over 40 different services of entertainment and communication to the global Russian community, focusing on five core offers. Mail.Ru is operating the longest running and largest Russian email service offering mailboxes of unlimited size, spam- and virus-protection, a translation-service, spell and grammar checking and several other functions. Currently over 80 million mailboxes are being actively used.

Mail.Ru Agent ( http://agent.mail.ru) is a leading instant-messages-service with over 15,5 million active users per month. It includes a free-of-charge SMS function, an email client for the mobile version, voice and video chat as well as micro blogging – all these functions are connected to the social networking service My Mir@Mail.Ru and the blog service Blogs@Mail.Ru. 

My Mir@Mail.Ru is a leading social network that offers the possibility to its over 60 million registered users to stay in contact with old friends and to find new ones. They can exchange messages, pictures, videos, music and much more and they may also run blogs together. In regard of the accessibility of external applications especially social games, Mail.Ru did pioneering work. The most popular of these applications by now have from hundreds of thousands of active users up to a million a day.

Poisk@Mail.Ru ( http://go.mail.ru) is an effective multifunctional internet search tool, incorporating search patterns for different types of information, including text, pictures and videos. The close linkage with other of Mail.Ru's products simplifies the search for people, goods and websites that are included in the offers of Catalog@Mail.Ru or part of encyclopedic articles, software and geographic locations of Maps@Mail.Ru. Over 12 million users are employing this product.

With a share in the market of over 50 percent and more than 40 different titles that address a large number of individual interests, Mail.Ru is the leading Russian vendor of online games. Internal developments like the major successes Allods Online and Drachenkrieg are also part of the portfolio as are international successful projects. Perfect World II, Herr der Ringe Online, ZT Online, Feng Yun, Jade Dynasty, Cross Fire, Loong, Battle of Immortals, Empire Craft, Neverland, Rappeltz and Silkroad Online, just to name a few.

European Publishing

In the course of the strategy of a long-term development of new markets the Mail.ru Games GmbH was founded in July 2008 in Hamburg. Starting out under the name Astrum Online Entertainment GmbH, Mail.ru Games GmbH is concentrating its efforts to offer localized versions of popular and internally developed top titles to the European customers. Meanwhile this branch has advanced to the status of European central office and is working internationally, publishing and marketing Mail.Ru-licensed product as well as own developments in the EMEA-region. In doing so Mail.ru Games GmbH has the sole responsibility for all processes of the projects including marketing, distribution, multilingual support and server-hosting.

Currently Mail.ru Games GmbH is running "Drachenkrieg" ("Legend: Legacy of the Dragons"), "Supersoccer" ("Football Territory"), "Juggernaut" as well as "TimeZero" and "Berserk Online", five own developments of Mail.Ru in seven different languages. Additionally by now licensed products like “Empire Craft” and “GodsWar Online” have been released. In 2011 the portfolio will be extended much further.

Your contact for further information:

Michael Wetzel

PR Manager

Tel.: +49 40 414342-126

Fax: +49 40 414342-499

Email: wetzel@corp.mail.ru  

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