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Allods Online

Closed beta begins in Turkey.

Hamburg, March 17 th, 2011 – Mail.ru Games, one of the world leading providers of online games, is announcing the start of the Closed Beta of the Turkish version of the award winning fantasy MMOPRG “Allods Online”. During the next weeks a select group of players will have the opportunity to play the fully localized version of the game complete with the brand new synchronization by several prominent Turkish narrators. Interested players can now register for this unique event via www.website.tr. This exceptional title with its budget of over 12 Million Dollars is the most expensive game ever to be developed in Russia.

“Allods Online” is a graphical sumptuous fantasy-MMORPG that enthralls the player with its unique game world and the engaging storyline. The players may chose among six different races and eight classes that are further developed throughout the course of the game via a multitude of abilities. In order to be able to get to otherwise inaccessible locations in the game world the player uses so called Astral Ships that can be built with the appropriate recourses. These ships can be enhanced, modified and support the player in epic PvP Battles as well as in PvE fights against almighty daemons.

Mail.ru Games is pushing the envelope for the localization of games for the Turkish market with the unusual lavish translational work on “Allods Online”: Over one million words and 2700 separate language files were localized and thousands of item as well as locations were completely redesigned, in order to mirror the cultural uniqueness. Adding to this are the voice of the well known actors Mustafa Sen („Vizontele“, „Abdülhamit Düserken“, „Kurtlar Vadisi“ and „Baba Ocagi“), Zaven Çigdemoglu(„Komser Sekspir“, „Propaganda“, „Romantik“) and Elif Idiz. But also famous musicians like Ete Kurttekin, Safa Hendem, Murat Cem Orhan, Gürkan Kömürcü and Asli Demirer lent their voices to characters in the game.

Even in regard to the technical aspect of “Allods Online” Mail.ru Games is offering its players the highest standarts: Being hosted on local servers within Turkey will ensure that “Allods Online” well always have the best possible connection for the players. With this the company emphasizes the high quality of the product and the respect for the valued customers.

About Mail.Ru

Mail.Ru ( www.mail.ru) is the leading internet-portal in Russia. Mail.Ru offers over 40 different services of entertainment and communication to the global Russian community, focusing on five core offers. Mail.Ru is operating the longest running and largest Russian email service offering mailboxes of unlimited size, spam- and virus-protection, a translation-service, spell and grammar checking and several other functions. Currently over 80 million mailboxes are being actively used.

Mail.Ru Agent ( http://agent.mail.ru) is a leading instant-messages-service with over 15,5 million active users per month. It includes a free-of-charge SMS function, an email client for the mobile version, voice and video chat as well as micro blogging – all these functions are connected to the social networking service My Mir@Mail.Ru and the blog service Blogs@Mail.Ru. 

My Mir@Mail.Ru is a leading social network that offers the possibility to its over 60 million registered users to stay in contact with old friends and to find new ones. They can exchange messages, pictures, videos, music and much more and they may also run blogs together. In regard of the accessibility of external applications especially social games, Mail.Ru did pioneering work. The most popular of these applications by now have from hundreds of thousands of active users up to a million a day.

Poisk@Mail.Ru ( http://go.mail.ru) is an effective multifunctional internet search tool, incorporating search patterns for different types of information, including text, pictures and videos. The close linkage with other of Mail.Ru's products simplifies the search for people, goods and websites that are included in the offers of Catalog@Mail.Ru or part of encyclopedic articles, software and geographic locations of Maps@Mail.Ru. Over 12 million users are employing this product.

With a share in the market of over 50 percent and more than 40 different titles that address a large number of individual interests, Mail.Ru is the leading Russian vendor of online games. Internal developments like the major successes Allods Online and Drachenkrieg are also part of the portfolio as are international successful projects. Perfect World II, Herr der Ringe Online, ZT Online, Feng Yun, Jade Dynasty, Cross Fire, Loong, Battle of Immortals, Empire Craft, Neverland, Rappeltz and Silkroad Online, just to name a few.

European Publishing

In the course of the strategy of a long-term development of new markets the Mail.ru Games GmbH was founded in July 2008 in Hamburg. Starting out under the name Astrum Online Entertainment GmbH, Mail.ru Games GmbH is concentrating its efforts to offer localized versions of popular and internally developed top titles to the European customers. Meanwhile this branch has advanced to the status of European central office and is working internationally, publishing and marketing Mail.Ru-licensed product as well as own developments in the EMEA-region. In doing so Mail.ru Games GmbH has the sole responsibility for all processes of the projects including marketing, distribution, multilingual support and server-hosting.

Currently Mail.ru Games GmbH is running "Drachenkrieg" ("Legend: Legacy of the Dragons"), "Supersoccer" ("Football Territory") as well as "Juggernaut", three own developments of Mail.Ru in seven different languages. Additionally by now licensed products like “Empire Craft” and “GodsWar Online” have been released. In 2011 the portfolio will be extended much further.

Your contact for further information:

Michael Wetzel

PR Manager

Tel.: +49 40 414342-126

Fax: +49 40 414342-499

Email: wetzel@corp.mail.ru  

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