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Boldly Innovative, Feature-Rich Alienware P2 Full-Tower Case and Intel's Next-Generation Dual-Core Processors Now Available on Select Systems

Athlone, Ireland - 28th July, 2006 - Alienware®, the leading manufacturer of high-performance desktop, notebook, media center, and professional systems has introduced the breakthrough new Alienware P2 Full-Tower Case on select desktop systems, including the Area-51® 7500, Aurora 7500, and Aurora ALX. The Area-51 7500 feature the new Intel® Core 2 Extreme and Intel® Core 2 Duo processors. In addition, select Alienware notebooks, including the popular new Area-51 m5550, will be powered by the new Intel Core 2 Duo mobile processor when it becomes available later this year.

The incredibly bold new Alienware P2 Full-Tower Case builds upon the stylish legacy of the previous-generation Alienware desktop chassis while delivering numerous improvements that enrich the ownership experience for power users:

Illuminated front and side Alienware badges, I/O port icons, external drive bays, and front air intakes that draw their influence from high-performance race cars Stunning AlienFX lighting functionality that allows users to customise lighting colour and brightness from a full color spectrum range using a user-friendly software application More space-friendly than the previous generation Alienware chassis without compromising future system expansion FireWire, USB 2.0 and audio ports now conveniently located in the front of the chassis to allow effortless connection of external devices Power button integrated with front Alienware badge so users no longer have to open the case's front door to power the system Improved airflow and more effective system cooling reduce noise levels Tool-less access to interior for quick and easy upgrading Exclusive chrome front air intake grills and accents on the ALX version of the case for the ultimate statement in power and style

Alienware users have the opportunity to configure their newly-designed desktops with the Intel Core 2 Extreme and Intel Core 2 Duo processors, which are based on advanced Intel Core Microarchitecture. The Core 2 Extreme processor, Intel's highest performing desktop processor ever, offers enhanced multi-tasking responsiveness while delivering the most realistic gaming experience possible. The Core 2 Duo maximizes both performance and energy efficiency, running at cooler temperatures and providing a dramatic performance increase over previous single and dual-core Intel processors.

"Four years ago, Alienware embarked on revolutionizing the look of the desktop PC and succeeded with the launch of the first ever Alienware Full-Tower Case," said Brian Joyce, Senior Vice President at Alienware. "The next generation Alienware P2 Full-Tower Case answers our customers' dreams and desires for an electrifying new design and user experience."

"We developed the Intel Core 2 Extreme and Core 2 Duo processors from the ground up to optimise the experience of gamers and media enthusiasts," said Jeff McCrea, Vice President, Sales and Marketing Group and Co-President, Intel Americas, Inc. "Alienware systems powered by these processors are ideal for customers seeking exceptional performance and improved power efficiency for a broad range of applications."

"Beyond its visually stunning appearance and design, the Alienware P2 Full-Tower Case dramatically improves thermal performance, device connectivity and ability to effortlessly upgrade," said Frank Azor, Senior Vice President and General Manager of Worldwide Product Group at Alienware. "Combined with cutting-edge Intel Core 2 Extreme and Intel Core 2 Duo processors, Alienware's new desktop systems continue to enhance our reputation as the undisputed performance and innovation leader in the high-performance PC space."

To further maximise the performance of its top desktop systems, Alienware has paired the Core 2 Extreme and Core 2 Duo processors with NVIDIA® SLI technology. NVIDIA SLI multi-GPU solutions provide consumers with a remarkably immersive visual experience while playing the latest games and running graphics-intensive applications.

"Leading publications are already touting Intel Core 2-based systems powered by NVIDIA SLI multi-GPU technology as the definitive combination of features and performance," said Ujesh Desai, general manager of desktop GPUs at NVIDIA. "Alienware obviously understands that by matching Core 2 processors with a platform based on award-winning NVIDIA GeForce and NVIDIA nForce technologies, their systems are equipped to set the standard for gaming excellence."

About Alienware

Alienware Ltd. manufactures high-performance mobile systems and computer desktop and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States and Europe. For more information, please visit or call 0800 279 9751 within the UK or +353 906 456 500 outside the UK.

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