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Alienware Introduces New Area-51 And Aurora Case Design Option

Customers have the option of customising desktop systems with the new Alienware professionally-styled mid-tower chassis or the classic award-winning full-tower chassis

Athlone, Ireland - August 8th, 2005 - Alienware®, the leading manufacturer of high-performance desktop, notebook, media center, and professional systems, announced that customers now have the option of choosing the new Alienware mid-tower chassis that delivers an appealing balance of professionalism, style, and functionality. Systems that feature the new case design include Alienware's line of value PCs that are ideally suited for home life or business such as the Intel®-based Area-51® 3500 system.

Developed from the ground up through customer inspired innovations, Alienware now empowers the user to choose between the new mid-tower chassis and the well-known, edgy-styling of full-tower chassis. Available immediately on the Area-51 3500, the mid-tower chassis will also soon be available on Alienware's full range of powerful desktop systems, including the Area-51 5500 and 7500, as well as the Aurora 5500 and 7500.

Featuring several advancements designed to enhance system performance and stability, the Alienware mid-tower chassis includes a locking door that folds neatly to the side to ensure the protection of sensitive data accessible via drives and ports. With numerous front-accessible ports, users can easily connect a microphone, headphones, or peripherals that utilise FireWire and USB ports. The new case also comes equipped with cutting-edge acoustic dampening to significantly diminish system noise, and is designed to help prevent high system temperatures with an enhanced ventilation design.

"While many of our customers prefer the famously edgy styling of Alienware's gaming systems, we responded to requests from our customers for a more subdued, traditional case design that will look at home in a wider variety of computing environments," said Stefan Konopatzki, vice president of sales and marketing for Alienware. "The new mid-tower chassis demonstrates Alienware's continued commitment to lead the industry in providing customers with a wide range of options to suit their computing needs."

For further information please go to: http://www.alienware.co.uk/marketing

About Alienware

Alienware Ltd. manufactures high-performance computer desktop and mobile systems and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States and Europe. For more information, please visit www.alienware.co.uk or call 0800 279 9751 within the UK or +353 906 456 500 outside the UK.

Alienware mid-tower chassis

  • Professionally styled mid-tower chassis with locking door to ensure the protection of sensitive data
  • Cutting-edge acoustic dampening with enhanced ventilation design
  • Front accessible ports

Price: Systems from £799 inc VAT excl delivery, also available on AlienFinance packages.

Alienware Press Contact

Jackie Seear

The Verbal PR and Marketing

Tel: 01932 864625

(+44 1932 864625 outside UK)

jackie@the-verbal.co.uk

Web: www.alienware.co.uk

Mat Bettinson

Marketing Manager UK & Ireland

Tel: 020 7258 4566

(+44 20 7258 4566 outside UK)

mat_bettinson@alienware.co.uk

Web: www.alienware.co.uk

Alienware EMEA headquarters

Alienware Limited

Unit 1 Blyry Court

Blyry Industrial Estate

Athlone, Co. Westmeath, Ireland

Tel: +353 906 456 516

Fax: +353 906 486 967

Web: www.alienware.co.uk

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