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Alienware Creates First-Ever Star Wars(tm) PC

New Alienware Aurora: Star Wars Edition Systems Feature Dark Side and Light Side Case Designs, Exclusive Star Wars Content, and AMD Athlon™ 64 FX-55 Processors

Athlone, Ireland - May 17th, 2005.- Alienware®, the leading manufacturer of high-performance desktop, notebook, media center and professional computing systems, announced the availability of the new Alienware AuroraTM: Star WarsTM Edition, the first-ever officially licensed Star Wars PC. Aurora: Star Wars Edition systems are based on AMD AthlonTM 64 FX-55 processors and packed with exclusive Star Wars content such as desktop skins, fan club membership, and movie soundtrack samples. The systems are available in two extraordinary versions, Dark Side and Light Side, which feature breathtaking Star Wars artwork on the cases.

The Dark Side version of the Aurora: Star Wars Edition system features a case design that captures the imposing presence of Darth Vader and the rest of the evil Imperial forces in lifelike detail. Showcasing an equally impressive case design, the Light Side system beautifully displays the vivid images of Obi-Wan Kenobi, Yoda, Luke Skywalker and the other heroic figures of the Star Wars galaxy in full action. The Light Side system further enhances the Star Wars experience by including a highly unique Jedi wallpaper and desktop skin, while the Dark Side system counters with an exclusive Imperial wallpaper and desktop skin that deliver the unmistakable look and feel of the Dark Side.

Both versions of the Aurora: Star Wars Edition come bundled with numerous exclusive items such as free membership to the official online Star Wars fan club, Hyperspace, and Sony Star Wars Video Journey samples, which include sample music from the movie soundtrack. The Aurora: Star Wars Edition is powered by the world's fastest desktop microprocessor, the AMD Athlon 64 FX-55, and the sound track driven by the Creative Sound Blaster® Audigy 2 with eight channels of 24-bit Advance HD audio. The hard drives are provided by Hitachi, delivering large, fast and quiet storage to supply the type of performance to match the Star Wars legacy, including next generation innovations like NVIDIA SLITM graphics technology and PCI Express technology.

"Star Wars represents one of the greatest movie franchises world-wide and with Alienware offering the only sci-fi inspired brand in computers, the time is right for us to join forces," said Stefan Konopatzki, vice president of sales and marketing for Alienware. "The Alienware Aurora: Star Wars Edition delivers computing enthusiasts and Star Wars fans a high-performance solution with an alluring and unforgettable visual appeal." "Lucasfilm has collaborated with Alienware to develop a PC that any Star Wars fan could embrace," said Casey Collins, director of domestic licensing. "The Alienware Aurora: Star Wars Edition finally gives fans the opportunity to proudly display exhilarating designs of their favorite Star Wars characters on a platform that will satisfy all of their computing needs."

"Prepare for the jump to hyper-speed -- the Aurora: Star Wars Edition PC comes equipped with the same intergalactic AMD64 technology that provided the force behind the Force in Star Wars: Episode III," said Doug Hooks, EMEA Marketing Director, AMD. "Alienware, AMD, and Star Wars have formed a rebel alliance to provide the ultimate high-performance PC for the Star Wars fan."

For further information please go to: http://www.alienware.co.uk/starwars

About Alienware

Alienware Ltd. manufactures high-performance computer desktop and mobile systems and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States and Europe. For more information, please visit www.alienware.co.uk or call 0800 279 9751 within the UK or +353 906 456 500 outside the UK.

AuroraTM: Star WarsTM

Specifications

  • AMD AthlonTM 64 FX-55 processor
  • NVIDIA SLITM graphics technology and PCI Express technology
  • Exclusive Star Wars content including desktop skins, fan club membership and movie soundtrack samples.

Price: From £1,499 inc VAT excl delivery, also available on AlienFinance packages.

Alienware Contacts

Alienware Press Contact

Jackie Seear

The Verbal PR and Marketing

Tel: 01932 864625

(+44 1932 864625 outside UK)

jackie@the-verbal.co.uk

Web:www.alienware.co.uk

Mat Bettinson

Marketing Manager UK & Ireland

Tel: 020 7258 4566

(+44 20 7258 4566 outside UK)

mat_bettinson@alienware.co.uk

Web: www.alienware.co.uk

Alienware EMEA headquarters

Alienware Limited

Unit 1 Blyry Court

Blyry Industrial Estate

Athlone, Co. Westmeath, Ireland

Tel: +353 906 456 516

Fax: +353 906 486 967

Web: www.alienware.co.uk

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