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Alienware Challenges All Gamers And PC Enthusiasts: "Think You're A True Player? Then Come Out & Play"

Consumers Challenged to Join the Groundbreaking PC Manufacturer for Hot Events, Latest Technology Demos and Game Releases

Athlone, Ireland - 5th September, 2006 - "Are you a player?" Alienware® - the leading manufacturer of high-performance desktop, notebook, media center and professional systems wants to know. The company is posing that question to consumers and inviting them to "Come Out & Play" as part of a highly interactive new campaign that challenges them to join Alienware for a series of events, online gaming competitions and the release of cutting-edge new technology and games. Serving as the nexus of the Come Out & Play crusade is a special new website, located at www.alienware.co.uk/prcoap, that gives gamers and PC enthusiasts everything they need to know so they can "bring it on" when they Come Out & Play.

"The Come Out & Play campaign focuses on two critical strands of Alienware's DNA: a commitment to innovation and a sense of fun and excitement that makes gaming so irresistible for gamers," said Brian Joyce, Senior Vice President at Alienware. "Whenever breakthrough technology is introduced, Alienware is always first to feature it, and whenever a much-anticipated new game is released, Alienware systems are optimised for it. The 'being there first' is very much the reason why the Alienware brand has electrified gamers for nearly 10 years, and the Come Out & Play campaign allows us to share our excitement with consumers."

The Come Out & Play website will enable visitors to flaunt their creativity by submitting pictures, videos or anything else that best demonstrates how they play games, music, sports, etc. Gamers will have an additional opportunity to show off their "true player" status by being selected to go head-to-head against Alienware employees in an epic battle for domination and bragging rights. These exclusive online showdowns will be held on Alienware's dedicated game servers, a world where skills are pushed to the limit and reputations can be made or destroyed.

In addition, the Come Out & Play website offers game demos and videos as well as a virtual peak inside the Alienware hanger, where visitors can check out the newest systems and pour through data on the latest technology. Alienware also is orchestrating the infiltration of its integrated Come Out & Play campaign into print advertising, online campaigns and special e-mail offers via its weekly Alienware Insider electronic newsletter.

About Alienware

Alienware Ltd. manufactures high-performance mobile systems and computer desktop and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States and Europe. For more information, please visit www.alienware.co.uk/prcoap or call 0800 279 9751 within the UK or +353 906 456 500 outside the UK.

Come Out & Play Campaign

Highly interactive campaign for consumers

Enables consumers to participate in a series of events, online gaming competitions and the release of cutting-edge new technology and games.

Dedicated crusade website www.alienware.com/prcoap

Commitment to innovation and a sense of fun

Enables consumers to show off their gaming prowess, upload favourite photos and be part of the gaming community

Exclusive online showdowns

Alienware Press Contact

Jackie Seear

The Verbal PR and Marketing

Tel: 01932 247294 (+44 1932 247294 outside UK)

jackie@the-verbal.co.uk

Web: www.alienware.com/prcoap

Mat Bettinson

Marketing Manager UK & Ireland

Tel: 08700 624 379 (+44 (0)8700 624 379)

mat_bettinson@alienware.co.uk

Web: www.alienware.com/prcoap

Alienware EMEA headquarters

Alienware Limited

Unit 1 Blyry Court

Blyry Industrial Estate

Athlone, Co. Westmeath, Ireland

Tel: +353 906 456 516

Fax: +353 906 486 967

Web: www.alienware.com/prcoap

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