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AirPlay bolstered with USD $14 million funding

Financial support secured for live broadcast initiatives

AirPlay, the US company merging mobile gaming and live television, has announced it has secured USD $14 million (EUR 11 million) in funding.

Qualcomm, Motorola, JK and B Capital, Onset Ventures and Redpoint Ventures have all participated in the financing, as general partner of JK and B Capital, Ali Shadman, joins the AirPlay board of directors.

AirPlay applications allows users to play along with live broadcast events, and last March challenged viewers to answer trivia questions and interact with the Annual Emmy Awards in the US.

"The funding now provides us with the financial and strategic muscle required to execute on this massive new market opportunity," said Morgan Guenther, chairman and CEO of AirPlay.

"AirPlay has a completely unique and transformative offering that stands to change the way we experience traditional television," said Ali Shadman of JK and B Capital.

"We believe the possibilities are endless for growing their service across many different types of content programming and live events."

The mobile firm is now planning AirPlay TV events to coincide with game and award shows, sports and reality TV programming, to launch later this year.

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