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Advertising In Games Forum Highlights Revenue And Creative Opportunities In New York City On April 14, 2005

One-day Conference brings Game Developers and Publishers together with Advertising Agencies

SAN FRANCISCO, California, March 9, 2005 - The Advertising in Games Forum, April 14, 2005 at the Metropolitan Pavilion, NY, provides an in-depth examination of the creative and financial impact of using video games as an advertising medium. The Forum features a keynote presentation by Mitch Davis, CEO of Massive Inc, the creator of one of the world's first video game advertising network, as well as executives at industry leading game companies, technology companies and advertising agencies.

Attendees will hear how advertising can add realism to games; what advertisers and brands are looking for from game developers; how do you sell advertising to the agencies what the real revenue potential from advertising is; how to match different styles of advertising to different types of games, and how the relationship between the ad agency and the developer/publisher can be managed to mutual advantage.

Confirmed speakers include:

Dave Anderson, Senior Director, Business Development, Activision

James Belcher, analyst, FIND SVP

Guy Bendov, Co-Founder, EVP Business development, Double Fusion

Brandon Berger, Senior Strategist, Digital Innovation, OgilvyInteractive

Ian Bogost, researcher and developer, Georgia Institute of Technology, Persuasive Games

Bill Clifford, Creative Director, Wild tangent

Mitchell Davis, CEO, Massive Incorporated

Jonathan Epstein, Agent, Games and Interactive Group, United Talent Agency

Anita Frazier, Entertainment Industry Analyst, NPD Group

Mike Goodman, Senior Analyst, Yankee Group

Tim Harris, VP, Partner, SMG Play

Sam Huxley, chief strategy officer, Bounce Interactive

Darren Herman, Founder, CCO, InGame partners

Alex Kakoyiannis, Managing Partner, Navigame

Garry Kitchen, CEO and President, Skyworks Technologies

Rob Lawson, Enpocket, SVP and General Manager Americas

Tomas Melian, VP of Integrated Marketing, Vivendi Universal

Chad Stoller, Director of Communications Solutions, Arnell Group

David Tokheim, Vice President, Marketing, IGN Entertainment

"The rapid advances in games, game tools, advertising engines and solutions designed to provide robust tracking, campaign management and ROI means that for the first time advertisers have real interest in the ability to stay with a prospective consumer as they are immersed in a game," said Christopher V. Sherman, Executive Director of The Game Initiative. "The implications for advertisers and game developers are hugely significant and the Advertising In Games Forum will provide attendees with real-world examples of the latest techniques.

Earlybird Registration for the Advertising In Games Forum is now open. More information can be found at .

The Advertising In Games Forum is sponsored by Massive, Inc., Alias,, GameSpot, and Business Wire.

About The Game Initiative.

The Game Initiative is a leading producer of conferences and events for professionals in the computer and video game industry. The Initiative is chartered with the growth of the industry through events, public awareness, information and supporting programs and serves the needs of companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, the Women's Game Conference, The Advertising In Games Forum, and the How to Break into the Game Industry national conference series. More information about the Game Initiative can be found at

For more information:

Steve Farrer


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