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Advertiser Appssavvy raises $7.1 million

First round funding extension for company specialising in pop up gaming ads

Appssavvy, who focus on display ads for games, has added $7.1 million to its capital after an extension to its first round of funding.

BusinessInsider reported that this brings the companies total funding to date up to $10.2 million, thanks to True Ventures, The New York Times Company and AOL Ventures.

Appssavvy was founded by Chris Cunningham and Michael Burke, and devised the Adtivity platform specialising in display ads for web, mobile, social and games. Its first round of funding was in 2008.

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Rachel Weber avatar
Rachel Weber: Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.