Adopt a Dog with I-play This Summer
London, UK & San Francisco, CA - July 10th 2006 - I-play,
the mobile entertainment company, today announced the UK launch
of My Dog, the casual title described by industry critics as
having 'enough variation to keep owners returning to their
four-legged-friends time and time again'. Mobile phone
operators and online portals across North and South America,
Asia Pacific and Europe, are set to launch this 'one thumb
play', original title, in July to mobile gamers around the
world. Developed, created and published by I-play, My Dog will
offer mobile casual gamers the opportunity to adopt a dog and
look after him every day on their phone. They will need to make
sure their adopted dog is happy and healthy or else bear the
consequences! Man's best friend will let users know what he's
feeling through cute thought bubbles and actions. The title has
a 'pick up and play' appeal that will delight casual gamers of
all ages and runs in real time. The game is set in a family
home with three distinct environments: kitchen, garden and
living area. Owners can do everything they would with a real
dog - play with him, pet him, feed him, take him for walks and
clean up after him. Other fun features include shopping for new
toys, grooming items and special food or drink items as well as
showing off their pet in the weekly 'Pet Shows.' The title has
a high replayability factor because not only does the pet owner
have to check up on his dog regularly but also once the gamer
is bored with his animal he/she can get a new one. David Gosen,
CEO, I-play commented: "We're thrilled about the launch of this
original title. It's very much at the heart of I-play's
philosophy of creating a balanced portfolio of games that
appeal to a broad demographic. My Dog will appeal to
experienced casual gamers but also to younger novice game
players. It provides immediate accessible gameplay, combined
with the addictive nature of having to check up on your pet on
a daily basis." About I-play I-play brings the best in mobile
entertainment to an audience of over one billion people via a
network of over 100 carriers worldwide, including Sprint
(NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE:
VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and
online portals including http://www.iplay.com/. I-play has been
creating mobile games since 1998 and continues to spearhead the
creation of mobile entertainment for the next generation. As
one of the world's longest established and respected creators
of mobile entertainment, the I-play brand stands for quality
and the best in mobile development. Working with the best media
and entertainment brands I-play is dedicated to fulfilling the
promise of the mobile phone as the first truly mass-market
electronic entertainment platform. I-play's investors are Apax
Partners and Argo Global Capital. I-play is headquartered in
London, with European Regional HQ in Dunfermline, Scotland and
North American Regional HQ in San Mateo, California; a
publishing studio in Macclesfield as well as sales offices in
Paris, Hamburg, Madrid, Rome, New York and Singapore. For more
information, please call +44 (0) 20 7031 8165 or visit us at
http://www.iplay.com/ I-play is a trademark and trading name of
Digital Bridges Limited.
