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Activision's market share climbed to almost 20% in 2012

Ubisoft, Take-Two and Microsoft also gained while others lost share

Activision's market share of the boxed video game sales market climbed from 15.7 per cent in 2011 to 19.5 per cent for 2012.

That's according to data collected by Ubisoft, based on figures from NPD, GfK Chart Track and Nielsen, showing that Activision, Ubisoft, Take 2 and Microsoft were the only publishers to increase their market share.

Publisher market share 2012 (with 2011 market share in brackets)

  • Activision 19.5% (15.7%)
  • Electronic Arts 18.4% (19.7%)
  • Ubisoft 11.2% (8.8%)
  • Nintendo 10.8% (12.4%)
  • Take-Two 6.4% (4.8%)
  • Microsoft 5% (4.8%)
  • Sony 3.5% (5.3%)
  • THQ 3.3% (4.9%)
  • Warner Bros. 3.3% (3.7%)
  • Capcom 2.4% (1.2%)

The figures, presented as part of a briefing to investors, also showed that Activision's Call of Duty franchise has been the most valuable series for boxed retailers this generation.

The top 20 games on Xbox 360, PlayStation 3, Wii and PC from 2005 to 2008 show that while Activision sits at number one, rival Electronic Arts has six releases including FIFA and NFL titles in the list.

Ubisoft claims the key to current-gen success has been quality and the regularity of release.

Cumulated worldwide sales (value) of Xbox 360, PS3, Wii, PC games 2005 - 2012

  • 1. Call of Duty
  • 2. Mario
  • 3. FIFA
  • 4. Wii Fit (includes hardware)
  • 5. Assassin's Creed
  • 6. Guitar Hero
  • 7. Halo
  • 8. Madden NFL
  • 9. The Sims
  • 10. Need for Speed
  • 11. Battlefield
  • 12. Just Dance
  • 13. Rock Band
  • 14. Mario Kart Wii
  • 15. Lego
  • 16. Grand Theft Auto
  • 17. World of Warcraft
  • 18. WWE
  • 19. Elder Scrolls
  • 20. Sonic
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Matt Martin avatar

Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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