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Activision's Infinity Ward In Development On Call Of Duty 2

FOR IMMEDIATE RELEASE

London, UK- April 7, 2005 - Attention soldiers! Activision, Inc. (Nasdaq: ATVI) and acclaimed developer Infinity Ward are back in action with Call of Duty 2TM, an all new epic title which delivers an unparalleled portrayal of the chaos and intensity that was World War II. The sequel to the award-winning Call of DutyTM, Call of Duty 2 is powered by a proprietary new engine featuring striking new visuals, advanced A.I. technology, the most realistic squad combat and explosive action in new historic campaigns. The title is scheduled for release this Autumn and has not yet been rated.

Call of Duty 2 lets players experience four individual soldier stories as they overcome insurmountable odds in multiple campaigns. Players have the freedom to follow each of the four storylines through for the ultimate character-driven experience, or they can engage in the historic battles chronologically for quick hitting action.

Infinity Ward, creator of the blockbuster, original Call of Duty, has also expanded the scope of combat to deliver a truly realistic battlefield experience. Squads now have the freedom to take on a variety of mission objectives, on expansive battlefields that allow for multiple paths and the ability to utilize actual combat tactics like outflanking and fire and maneuver capabilities.

Call of Duty 2's new engine and A.I. technology set the stage for authentic squad combat and astonishing action. Concealment can be key as battlefield smoke or even deployed smoke grenades cloud visibility. Weather effects such as the dusty sandstorms of North Africa and whiteout blizzard conditions of Russia, for example, will keep soldiers glued to their bunkers. The team has also employed a state-of-the-art Battle Chatter System that brings the action to life as squad-mates bark out context-sensitive updates in real-time to players through an advanced A.I. system.

"Our team at Infinity Ward is committed to thrusting gamers into the heat of battle like no other, taking players on a thrill-ride of adrenaline that leaves everyone gasping for air," states Grant Collier, president, Infinity Ward. "In Call of Duty 2, we are creating the most intense and realistic action game imaginable with a stunning visual atmosphere and an advanced technology that delivers an unprecedented level of authenticity."

For Information Contact:

Tim Ponting

Head of European Corporate Communications

Activision European Publishing

0044 (0)1753 756100

tponting@activision.co.uk

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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