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Activision Set to Debut New Lead Character for True Crime and Kicks Off a 'Guess the City and Win Marcus' Ride' Sweepstakes at Electronic Entertainment Expo

SANTA MONICA, Calif., May 18, 2005: Marcus Reed, the new lead character in Activision Inc.'s (Nasdaq: ATVI) gritty urban cop drama True Crime will make his debut at the E3 Expo in Los Angeles on May 18. Additionally, Activision will kick off a "True Crime Guess the City and Win Marcus' Ride" Sweepstakes giving consumers the chance to win a brand new Chrysler 300, tricked out by industry leader Next Motorsports.

Beginning May 18 through June 16, consumers can log on to and enter the sweepstakes by voting for the crime-ridden city of their choice. In addition, attendees at the Electronic Entertainment Expo, which is being held at the L.A. Convention Center from May 18-20, can cast their vote in the Activision booth, located in the South Hall, #1224, where the car will be on display.

All winners will be chosen through a random drawing from eligible entrants who guess the correct city. One Grand Prize winner will win a brand new Chrysler 300, in a style befitting Marcus Reed, the new lead character in the sequel to the best-selling True Crime: Streets of L.A. game.

Finished in Brilliant Black Crystal Pearl, Marcus' ride is tricked out with 22" Asanti Wheels, Billet front grille, and Lamborghini style doors. Next Motorsports has also transformed the interior for maximum entertainment, adding an Xbox® video game system, SAVV 10.2" headrest monitors, Alpine AM/FM/DVD/CD player with LCD monitor, as well as booming MA Audio front and rear component speakers, 4-channel amp, subwoofer amp, and a 12" subwoofer in a custom Next Motorsports enclosure. The True Crime logo is embroidered on headrests and floor mats.

Ten first-prize winners will receive a Motorola mobile phone and 10 second-prize winners will receive Puma gear. All prizes will be awarded through a random-drawing taking place on or around July 15, 2005. The "True Crime Guess the City and Win Marcus' Ride" sweepstakes is open to U.S. residents that are 18 years or older. Participants can enter the sweepstakes at the promotion Web site or at Activision's E3 Booth. All prizes winners will be notified on or around August 30, 2005.

Contest and sweepstakes participants can view the official rules at

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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