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Activision secures rights to Gibson guitars

Activision has signed an exclusive partnership with Gibson Guitars to feature over 20 of the manufacturer's instruments in the upcoming Guitar Hero III: Legends of Rock.

Activision has signed an exclusive partnership with Gibson Guitars to feature over 20 of the manufacturer's instruments in the upcoming Guitar Hero III: Legends of Rock.

The game is also set to feature different wireless guitar peripherals, with the Les Paul guitar available for Xbox 360, Wii and PS3, and the Kramer brand for the PlayStation 2 version of the game. Both will offer removable faceplates for customisation.

"Our relationship with Activision began with the launch of Guitar Hero over two years ago," said Henry Juszkiewicz, CEO of Gibson Guitar. "Since then the game has had phenomenal success and many other makers have tried to compete with its popularity."

"We have combined the power of Gibson with the power of Activision to produce one of the greatest games ever for consumers," he added.

Activision said that it has also secured partnerships with all major record labels and music publishers and will be offering new downloadable content for multiple platforms when the game is released this Autumn.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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