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Activision Re-Launches www.callofduty.com

FOR IMMEDIATE RELEASE

Santa Monica, CA - October 18, 2006 - Calling all troopsCall of Duty® command center has issued new orders with Activision, Inc.'s (Nasdaq: ATVI) online re-launch of www.callofduty.com. The updated site provides fans with the latest news, information, movies and more about the upcoming Call of Duty 3.

The website offers a bevy of new features, including:

Pre-Order Sign-Up: Secure a foothold to ensure your copy of Call of Duty 3. Newsletter: Enlist for regular updates about all-things Call of Duty. News & Updates: Regular briefings on Call of Duty happenings. Media: Check out the latest movies and screenshots. Press: What the press is saying about Call of Duty. Franchise: Delve deeper into each of the Call of Duty games.

Scheduled for release this November, Call of Duty 3 is rated "T" (Teen - Blood, Language, Violence) by the ESRB.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

® 2006 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved.

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