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Activision Names Joerg Trouvain Senior Vice President of European Publishing

SANTA MONICA, Calif., Mar 09, 2007: Activision, Inc. (Nasdaq:ATVI) today announced the appointment of video game industry executive Joerg Trouvain as Senior Vice President of European Publishing, where he will drive the company's European strategy and growth initiatives.

Mr. Trouvain's significant experience in management, sales, marketing and operations gives Activision a solid foundation to continue expanding its European business. Based in the U.K., Mr. Trouvain will report to Brian Hodous, Chief Customer Officer of Activision Publishing.

"We are delighted to welcome a seasoned industry professional of Joerg's calibre to Activision," said Brian Hodous. "His extensive experience in driving the growth of organizations will be a tremendous asset as we take advantage of the market opportunities afforded by the new console platforms, and Activision's exceptional FY08 slate, to continue building our leadership position in Europe."

Prior to joining Activision, he was Senior Vice President of sales and marketing at GN NETCOM, and held various positions with Electronic Arts, most recently as Managing Director and Vice President of Germany, Austria and Switzerland, where he increased the company's market share and revenue significantly. Mr. Trouvain also has held sales positions with BASF and Bertelsmann's media divisions, focusing on entertainment and music.

Mr. Trouvain joins Activision as Tricia Bertero returns to the U.S. in May 2007, after completing her two-year European assignment.

Brian Hodous paid tribute to Tricia Bertero's leadership and European vision in the preceding years, during which she successfully oversaw a period of organizational change in a challenging transitional market. "Tricia has been instrumental in setting a strong foundation to accelerate the growth of our European business," said Hodous. "She leaves us in a powerful position to drive the business from her groundwork and we thank her for the many contributions she made throughout her tenure."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Notes Regarding Forward-Looking Statements: The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, the findings of the special sub-committee, the effect of the special sub-committee's review and conclusions on, and other developments in, the informal inquiry opened by the SEC in July 2006 and the derivative litigation filed in July 2006 against certain current and former directors and officers of the company, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional actions by the SEC and/or other regulatory agencies, and direct and indirect expenses and diversion of management time resulting from or relating to the special sub-committee review and related regulatory proceedings and litigation, the company's ability to timely file required reports with the SEC, and the possibility that the company will be subject to delisting from The Nasdaq Stock Market due to its inability to timely file periodic reports under the Securities Exchange Act of 1934 or failure to satisfy other requirements for continued listing. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of the company's titles, shifts consumer spending trends, the seasonal and cyclical nature of the interactive game market, the company's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of the company's products, adoption rate of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, natural disasters, integration of recently acquired subsidiaries, and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could cause actual future results to differ materially from current expectations are described in our filings with the SEC, including the company's most recent annual report on Form 10-K, quarterly report on Form 10-Q and current reports on Form 8-K. Readers of this press release are referred to such filings. The forward-looking statements in this press release are based upon information available to the company as of the date of the release, and the company assumes no obligations to update any such forward-looking statement. The company may change its intention, belief or expectation, at any time and without notice, based upon any changes in the enumerated factors or in the company's assumptions, or otherwise, and forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the company's control and may cause our actual results to differ materially from our current expectations.

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