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Activision Launches A New Assault On Xbox Live With The Release Of A Call Of Duty(R) 3 Bravo Map Pack


Santa Monica, CA - May 31, 2007 - The call has come again! Activision, Inc. (Nasdaq: ATVI) is calling players back to the trenches with the release of new Call of Duty® 3 multiplayer maps, available only on Xbox 360 and Xbox LIVE from Microsoft. The Bravo Map Pack features classic maps and new battlefields for players to test their skill. The five new maps are currently available for purchase (800 Microsoft Points) on Xbox LIVE® Marketplace for Xbox 360 from Microsoft.

Veteran players will recognize two fan favorite maps from Call of Duty® and Call of Duty®: United Offensive in the Bravo Map Pack. Depot, from Call of Duty, combines a unique layout of warehouses, water towers and a train depot, has been updated for duty as Gare Centrale. While for vehicle combat, nothing comes close to one of United Offensive's most popular maps, Kharkov, an area that blends tanks, jeeps and motorcycles within a vast open combat arena, now re-envisioned and set to deploy as Marseilles.

New recruits and veterans alike are thrust into the fight with three new maps that will challenge players of all skill levels. Whether it is the Axis-held hilltop fortress at Aller Haut, the quiet, moonlit village on the foggy Seine River or Rimling, a small picturesque town filled with canals, players will have to use their infantry skills to wrest control from the enemy.

Call of Duty 3 is rated "T" for Teen (blood, language and violence) by the ESRB.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Sweden, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

® 2006 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved.

Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

All other trademarks and trade names are the properties of their respective owners.

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