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Activision confirms Guitar Hero to go multi-format

CEO Robert Kotick reveals product expansion for RedOctane title

Matt Martin avatar
News by Matt Martin Contributor
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Activision has confirmed that it will bring hit music title Guitar Hero to multiple formats in 2007.

Speaking at Goldman Sachs Communacopia XV Conference, CEO and chairman of Activision Robert Kotick revealed the news as part of his keynote speech.

Kotick confirmed that Guitar Hero would appear "on every significant new format", while discussing intentions for yearly updates and building franchises across a number of key Activision titles.

The revelation comes in the same week that employees of retail chain Gamestation were reportedly informed that the game would appear on Xbox 360 in the first part of 2007. Activision's Guitar Hero-publishing subsidiary RedOctane has declined to comment on the matter.

Guitar Hero II for the PlayStation 2 is due for release in November.

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Matt Martin avatar

Matt Martin

Contributor

Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.