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Activision backs RED distribution

Activision has inked a deal with Protexis to digitally distribute PC titles to online retailers in the US

Activision has inked a deal with Protexis to digitally distribute PC titles to online retailers in the US.

The first titles on offer will include Call of Duty: United Offensive, Call of Duty 2 and Vampire: The Masquerade — Bloodlines, all of which will use Protexis' RED distribution model.

"Digital distribution through established online retailers is important to Activision," commented Jon Estanislao, senior manager of online publishing at Activision.

"Through the growing Protexis RED retail network, Activision will be able to reach an even greater number of gamers and increase its bottom line."

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.