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Activision at E3

Eminem debuts new track at pre-show event.

London, UK – 15th June, 2010 – A cast of some of the most influential and popular recording artists performed at Activision Publishing, Inc.’s (Nasdaq: ATVI) special E3 preview event at the STAPLES Center in Los Angeles on Monday night in celebration of the company’s highly anticipated games.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/activision/44550/

The heart pounding event began with world renowned mash-up master Z-Trip who started off the night and warmed up the crowd with his trademark sounds.

First up was an all-out celebration of DJ Hero ® 2’s incredible line-up of world-class artists, featuring live sets from all-star DJ’s and in-game playable characters, Grammy ® winner and multi-platinum selling artist David Guetta, along with progressive house producer Deadmau5 - part of dance music’s elite. Storming the stage with a high octane mini-set, global superstar Usher, complete with live band and dancers, brought down the house with a performance of his current #1 hit “OMG,” with a current audience reach of over 160 million, along with chart-topping singles “Caught Up” and “Yeah.”

The event brought skate acrobatics to life with a live Tony Hawk skate demo accompanied by Z-Trip who was once again at the head of the turntables. Hawk’s performance went BIG, with larger than life jumps, huge grabs and over-the-top tricks in the spirit of Tony Hawk TM : SHRED, the next game in the venerable skating franchise.

A heart-pounding collaborative performance of Queen’s classic anthem, “Bohemian Rhapsody,” featured on Guitar Hero ® : Warrior of Rock’s 93 track on-disc set list, was lead by artist Maynard James Keenan and over 200 of Los Angeles’s most awe-inspiring gospel singers accompanied by a 75-piece orchestra. To celebrate their incorporation into Guitar Hero: Warriors of Rock, Jane’s Addiction played seminal hits “Mountain Song” and “Been Caught Stealing” and Soundgarden performed an orchestrated version of their classic hit “Black Hole Sun.”

The exciting line-up continued as Grammy Award winning recording artist, producer and musician Pharrell Williams and his band N.E.R.D. performed the upbeat dance jams “Hot-N-Fun” and “Lapdance” to celebrate Pharrell’s contribution to the soundtrack of True Crime ® : Hong Kong. In addition, brand new recording artist and industry up-and-comer Rhea debuted “My Motorcycle,” which will be featured in the game with a sultry performance choreographed by JaQuel Knight.

Innovative and ground-breaking Grammy ® Award winning performer EMINEM ignited the crowd as he closed the all-star event in celebration of the year’s most anticipated title Call of Duty ® : Black Ops and was joined on stage by drumming legend Travis Barker. Eminem’s raw live performance of tracks included songs such as “Lose Yourself,” his newest hit single “Not Afraid” and the world premiere of “Won’t Back Down” from his upcoming album Recovery scheduled for release on 21st June.

About Activision Broadcast Media Centre

Members of the media can visit Activision’s Broadcast Media Centre to download broadcast quality video, web-ready video and high-resolution images. Members of the media using Pathfire can take advantage of a Pathfire enabled video download.

Highlights from Activision’s E3 event are available for download.

Broadcast Media Centre: http://www.activisionvideo.com/

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.


Guitar Hero, DJ Hero and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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