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Activision Appoints Two Executives to Senior Leadership Team

Charles J. Huebner Named Head of Worldwide Studios; Robin Kaminsky Named Head of Global Brand Management

SANTA MONICA, Calif., May 18, 2005: Activision, Inc. (Nasdaq: ATVI) today announced the hiring of two experienced executives for key leadership roles, further strengthening the company's seasoned senior management team. Charles J. Huebner joins Activision from Hasbro Inc. as Head of Worldwide Studios, and Robin Kaminsky joins Activision from The Pepsi-Cola Company as Head of Global Brand Management.

Both executives will report to Kathy Vrabeck, President of Activision Publishing. "Robin's extensive experience in developing and growing brand franchises make her well qualified to lead Activision's Global Brand Management efforts as we usher in a new generation of console and handheld hardware," Vrabeck said. "Chuck's background in business development and strategic planning, and his proven leadership skills make him an outstanding choice to oversee our worldwide studio operations. We are pleased to have Chuck and Robin join our senior management team and look forward to working together to continue growing Activision's franchise."

Charles J. Huebner Named Head of Worldwide Studios

As Head of Worldwide Studios, Huebner will oversee Activision's product development activities worldwide, including quality assurance, customer support and product acquisition activities, as well as maintain responsibility for worldwide SKU planning and financial management of its studio operations.

"Through its network of wholly owned studios, Activision employs hundreds of the best artists, programmers, designers and storytellers in the industry," Huebner said. "The studios are the engine that will drive the future innovation that Activision needs to maintain its standing in the rapidly changing video game industry, and I am proud to be working with them."

Huebner has served since 2000 in various capacities, most recently as President and Chief Executive of Wizards of the Coast, Inc., a $300 million division of Hasbro that manufactures trading cards and hobby games. While there he led a turnaround of the division, including repositioning existing brands, introducing new brands and securing strategic partnerships focused on creating new products and intellectual property.

Prior to that he served for five years in senior management roles at The Coca-Cola Company in Houston, Tokyo and Atlanta, where he led the evaluation of potential acquisitions and restructuring of the bottling operations in Japan, Coca-Cola's most profitable market. Before joining Coca-Cola, he co-founded Electronic Retailing Systems International, a startup electronic shelf label (ESL) firm, where he most recently served as Vice President of Sales & Marketing and completed the company's IPO.

He began his career at Procter & Gamble in brand and sales management roles. Huebner has an MBA from the Wharton School at the University of Pennsylvania, and a Bachelor of Arts in Economics from Hamilton College.

Robin Kaminsky Named to Global Brand Management Post

As Head of Global Brand Management, Kaminsky will be responsible for developing multi-tiered, cross-platform product strategies for each of the company's brand franchises, identifying unique brand and new product development opportunities, driving brand growth objectives and overseeing the company's advertising, public relations, research, creative services, business development and licensing functions.

"Activision has an incredibly strong brand marketing team that has been responsible for some of the leading brands in the videogame industry, including Doom(C), Tony Hawk's UndergroundTM, Spider-ManTM, Call of Duty® and many more," Kaminsky said. "I'm thrilled to have the opportunity to work with this team and further develop and maintain Activision's brands, and to work on extending their equity into a new generation of videogame hardware."

Kaminsky has held various marketing leadership positions for the past eight years within Pepsi-Cola North America, most recently serving as Vice President of National Initiatives and Customer Marketing, where she oversaw program development and execution of the company's promotional and partner programs, national customer programs and customer marketing.

Prior to this, Kaminsky led Pepsi's water business, helping Aquafina become the #1 and fastest-growing bottled water brand and served as Director of Mountain Dew, where she led a team that was responsible for making Mountain Dew the #3 carbonated soft drink in the U.S.

Prior to joining Pepsi-Cola, Kaminsky held strategic planning, brand management, new product development and marketing services roles at The Coca-Cola Company, Revlon and Johnson & Johnson. She began her business career in advertising at D'Arsy, Masius, Benton & Bowles in New York. Kaminsky received a Bachelor of Arts degree from the University of North Carolina at Chapel Hill.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements.

Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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