March 7th 2005 - Activision has appointed Lunch PR to handle communications for LucasArts' highly anticipated video game, Star Wars Episode III: Revenge Of The SithTM following a competitive pitch. The campaign will target non-specialist media building on the hype of the movie and establishing the game as the must-have accessory for all Star Wars fanatics and moviegoers. The game will be released 5th May 2005 on PlayStation®2, and the XboxTM video game system from Microsoft.
"We are very excited to be working with such a prestigious brand," said Danielle Woodyatt, Managing Director of Lunch PR. "There is always great excitement surrounding any Star Wars product but there is something very special about Episode III as it brings to a conclusion an epic journey that has spanned 28 years. We're hoping to deliver a campaign worthy of this great title."
"The Lunch proposal was targeted, imaginative yet achievable," explained Tim Ponting, Head of European Corporate Communications, Activision. "We share the same vision for the game across all media and we're delighted to be working with Lunch PR."
In the Star Wars: Episode III video game, players will control all the Jedi abilities of both Anakin Skywalker and Obi-Wan Kenobi, including devastating Force powers and advanced lightsaber techniques involving robust combo attacks and defensive manoeuvres. As Anakin, players will unleash the power of the dark side in ruthless lightsaber and Force attacks. As Obi-Wan, players will struggle to save the galaxy from darkness by focusing the power of the light side into swift and precise lightsaber attacks and using the Force to control enemy actions.