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Activision Announces Winners Of Art Creation Contest For Tony Hawk's Downhill Jam(TM) For Nintendo DS

Santa Monica, CA-Oct. 11, 2006- Activision Inc., (Nasdaq: ATVI) today announced that artwork created by 26 members of the Tony Hawk's American SK8Land online community will be included in forthcoming Tony Hawk's Downhill Jam for Nintendo DS video game. Selected from among more than 66,000 pieces of logo and skateboard deck artwork submitted via the Nintendo® Wi-Fi Connection, the winning images will be included in Tony Hawk's Downhill Jam as design options along with artwork created by developer Vicarious Visions.

"We're very impressed with number of entries we received and the details fans put into these designs," said David Nathanielsz, executive producer, Vicarious Visions. "In Tony Hawk's Downhill Jam we are including a vastly improved art editor and expect to see even more impressive artwork created by our amazing community, which continues to grow month after month."

The winning pieces of artwork and all submitted entries can be viewed at

Tony Hawk's Downhill Jam for DS will employ a next-generation art editor with exciting new features, including the ability to create art for the look of a player's skate. For the first time gamers will have full control over the design of their skater's clothing. Players will also have the ability to share outfits with other community members over the Nintendo Wi-Fi Connection.

For the first time ever, Tony Hawk's Downhill Jam for DS allows players to experience the breakneck speed of downhill skateboard racing as they tear up the steepest terrains in the world while performing tricks and outmaneuvering opponents in locations such as the crowded streets of San Francisco and rocky terrain of Machu Picchu. Gamers will feel the adrenaline rush as they travel the globe and shred downhill with Tony Hawk while making the gravel and dust fly. Featuring cutting edge Nintendo DS technology, such as breakthrough graphics, voice chat, and local wireless and online gameplay using the Nintendo Wi-Fi Connection for up to four players, Tony Hawk's Downhill Jam for Nintendo DS delivers an incredible online handheld experience.

Tony Hawk's Downhill Jam for Nintendo DS is being developed by Vicarious Visions. The game is rated "E" (Everyone) by the ESRB.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

® 2005 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Tony Hawk is a registered trademark of Tony Hawk, Inc.

Nintendo and Nintendo DS are trademarks of Nintendo.

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