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ABANDON MOBILE UNVEILS NBC SPORTS REAL GOLF GAME AT AMERICAN CENTURY CHAMPIONSHIP

Leading Mobile Entertainment Company Joins Ranks with NBC and Top Celebrities for Charity Golf Tournament and Mobile Golf Game Release
MALIBU, CA and NEW YORK, NY - July 11, 2006: Celebrities, Games and Golf are the main attractions in Lake Tahoe at this year's 17th annual American Century Championship Celebrity Golf Event as Abandon Mobile, a leading entertainment company that specializes in integrating interactive, film, television, and broadcast content with mobile media, announces the release of NBC Sports Real Golf. Unveiled for the first time at the NBC owned American Century Championship, July 11-16, at Edgewood Golf Resort, Lake Tahoe California, NBC Sports Real Golf will soon be available on major wireless phone networks in North America. The best in sports and entertainment tee up for the 17th annual charity event benefiting the Lance Armstrong Foundation and Autism Speaks. As the most prestigious celebrity tournament in golf, The American Century Championship attracts over 200 media personnel representing close to 80 different media outlets across the country. Celebrity players include such notable names as Donald Trump, Chris Webber and Ronde Barber, as well as Ben Roethlisberger, Charles Barkley, John Elway, and Mario Lemieux from a field of 78 stars. "Thanks to our sponsors and media affiliates, Lake Tahoe is set for a fantastic week of perfect weather, fun games, and an exciting field of celebrity participants," said Phil Weidinger, Tournament Media Director. "Along with the schedule of evening activities at the casino resorts throughout the week, this year is bringing an additional element of excitement with Abandon Mobile's launch of NBC Sports Real Golf game, which is the first NBC Sports licensed golf game on mobile." "We couldn't think of a more perfect event to showcase the much anticipated arrival of NBC Sports Real Golf mobile game," said Jamie Ottilie, President and COO, Abandon Mobile. "With photorealistic golf settings, as well as the ability to choose your own clubs and set variable course conditions, NBC Sports Real Golf is set to bring the excitement and challenge of golf to gaming and sport enthusiasts of every age." NBC Sports Real Golf users can also encourage others to 'tee up' by taking advantage of the game's 'tell-a-friend' option made available through Cascada Mobile's TAG referral distribution technology. Developed by Abandon Mobile, which holds the exclusive license for NBC Sports mobile games, Real Golf offers players the highest degree of realism available on consumer mobile handsets today. For details concerning the American Century Championship please visit http://www.tahoecelebritygolf.com. For more information about NBC Sports Real Golf, or Abandon Mobile products and services, please call 310-317-9665 or visit www.abandonmobile.com. About Abandon Mobile Abandon Mobile is a leading entertainment company that specializes in integrating interactive film, television, and broadcast content with mobile media. Recently, Abandon acquired Lucky Chicken Games, a Malibu, California-based game developer whose management team has over 50 years combined game development experience. In August 2005, Abandon Mobile entered into an exclusive worldwide partnership with NBC Sports to bring NBC Sports branded games to mobile phones. Abandon Mobile's games are carried domestically on Verizon, Cingular, Sprint and T-Mobile, and distributed internationally through top carriers and delivery services such as China Mobile and China Unicomm (China), Vodafone and T-mobile (Europe), and Yahoo Mobile WAP (Thailand, Singapore, and India). Headquartered in New York, and with offices in Malibu, California, Abandon Mobile is backed by Abandon Entertainment and GF Capital Partners. About Cascada Mobile Cascada Mobile brings the power of referral marketing to the mobile ecosystem by facilitating the recommendation of applications, content and branded mobile marketing initiatives across carriers, handsets and even geographic borders. Through its patent pending TAG referral distribution system, Cascada enables wireless carriers, mobile content publishers and brand marketers to capitalize on the world's most influential form of advertising - word of mouth promotion. Cascada's TAG technology can dramatically boost awareness, penetration and consumer adoption by powering the super-distribution of virtually any form of mobile application, content or marketing campaign. TAG leverages existing technology infrastructure and is fast and easy to implement. It provides customers with an immediate boost in revenues and greater breadth in reach for mobile content and marketing campaigns. # # # MEDIA CONTACT: Eric Gonzalez Kohnke Communications for Abandon Mobile 415.777.4000 eric@kohnkecomm.com -- No virus found in this incoming message. Checked by AVG Free Edition. Version: 7.1.394 / Virus Database: 268.9.10/384 - Release Date: 7/10/2006

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