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Aaron Loeb appointed MD of Playfish San Francisco

Former Planet Moon CEO joins social developer

Ex-Planet Moon CEO Aaron Loeb has joined Playfish San Francisco as managing director.

Formerly a games journalist, who created Daily Radar and the UGO Network, Loeb grew Planet Moon from a small concern with five staff to a company of nearly 70. Whilst there he worked on Wii trivia title Smarty Pants as well as Armed & Dangerous and Infected.

EA-owned Playfish remains focused on casual and social development, both with original IP and brand-related titles.

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