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‘Empowering Creativity’ – The Rebellion way.

News release

27th August 2004

For immediate release

This year's EGN will see a vast array of developers, publishers and suppliers previewing their latest creative products and services. But what is important moreover, is the direction this creativity is taking and how it is evolving.

To discuss this, and as part of the Interactive Entertainment Conference at EGN, will be the 'Empowering Creativity' panel starting at 15.15 on Thursday 2nd September.

This year, CEO and Creative Director of UK super-developer Rebellion, Jason Kingsley, will join the panel and give his unique take on how creativity in the games genre is evolving and its applications.

Jason said, "I'm delighted to be invited to take part as it is something we at Rebellion see as vital to our games' success. However, over the past few years, we've diversified into different mediums, namely movie production and comics and we're now seeing the benefits of this experience crossover."

"For example, many consumers of games enjoy comics as well, so when producing a game, such as our recent 'World War Zero' game release, we commissioned a comic strip as well to appear in our 2000 AD publication. What this provides is depth to the characters and a better understanding of the game."

Rebellion has also produced the first of their movie titles 'Parasite' which saw its worldwide release last month.

Jason concludes, "By having an experienced resource for three different mediums; games, movies and comics, we're able to approach creative issues with a broader viewpoint, and ultimately give extra value and a more engaging experience to the consumer."

Rebellion will be exhibiting at EGN from 1st-3rd September at Stand TI22.

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