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70% of Japan not interested in 3D TV

Glasses and price cited as main reasons for steering clear

31 per cent of Japanese consumers are considering purchasing a 3D TV, according to a survey by Kakaku.com.

67 per cent of the 8957 people asked claimed to not be interested in buying a 3D-capable set, in a survey which ran during the week of Sony's various 3D gaming and movie reveals ahead of and at E3. The survey was purely online, which may suggest it only reached technologically-inclined consumers.

"Television makers' expectations for 3D are high but looking at the degree of interest among consumers, there is a big gap with the enthusiasm of manufacturers," said Tsuyoshi Kamada, head of Kakaku.com's media-creative section.

Of those who did not plan to acquire a 3D TV, some 70 per cent bemoaned the hassle of 3D glasses, 57 per cent the price, and 40 per cent a perceived lack of content.

The 31 per cent figure tallies roughly with a CEA survey suggesting that 27 per cent of US 'avid gamers' were considering the purchase of a 3D TV.

A prior survey, highlighted by Sony at its recent 3D press events, claimed 40 per cent of TVs will be 3D by 2014.

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Alec Meer


A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.