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505 Games launches Yo! Sushi partnership

Publisher to place DS consoles in restaurant chain for diners to sample Cooking Mama 2

505 Games and restaurant chain Yo! Sushi have announced a partnership to promote DS game Cooking Mama 2.

The publisher will place DS consoles on the restaurant's conveyor belts, allowing diners to sample the game, rolling out the promotion from London to over 30 outlets over the coming months.

"The Yo! Sushi brand is colourful, cool, fun and essentially Japanese, which are all values shared with our Tokyo developed Cooking Mama series," commented Ian Howe MD of 505 Games.

"This is going to be an exciting and creative campaign and we’re looking forward to getting some great feedback from family sushi diners across the UK."

Cooking Mama 2 is currently at number 3 in the Chart Track DS charts.

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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