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4th Annual Penny Arcade Expo Doubles In Size For '07

Popular Demand Inspires Move of Nation's Gamer Festival to Larger Venue in Downtown Seattle

Seattle, Washington - Jan 26, 2007 Penny Arcade, creators of the popular gaming comic strip of the same name today revealed plans for a bigger and badder (in the best possible way) celebration of videogames and game culture at the 4th annual Penny Arcade Expo (PAX) scheduled to take place August 24-26th at the Washington State Trade and Convention Center in downtown Seattle, Washington. Pre-registration for what has become the premier event for hardcore game fans is now officially open at www.pennyarcadeexpo.com.

The new PAX location more than doubles the floor space to over 200,000 square feet of soon-to-be- released game products, tournaments, concerts, contests and lots more. Previously held in nearby Bellevue, PAX had outgrown it's earlier space due to rapidly increased interest from both fans and exhibitors.

"We conservatively expect 30,000 hardcore gamers in Seattle this summer, making us the fastest- growing and largest gamer festival in North America" said Robert Khoo of Penny Arcade. "Exhibitors and attendees keep spreading the word about PAX; it's amazing, but attendance doubles each year."

In addition to being a beautiful setting, the new Seattle location is a major metropolitan city with world class dining, entertainment and accommodations as well as easy access to a major airport hub. Dozens of game companies call the area home, including Microsoft, Nintendo, Privateer Press, ArenaNet, Wizards of the Coast, and Flying Lab Software. PAX is unique in that it gives equal love to all games, whether they're played on a television, computer monitor, or tabletop. Highlights include a huge new exhibit floor, incredible nerdcore concerts and the amazing Omegathon three-day tournament. Pre-registered attendees gain early entrance to PAX and are eligible to compete for major gaming prizes in the Omegathon.

Game industry professionals interested in exhibiting at PAX '07 should contact Khoo at rkhoo@penny-arcade.com.

About Penny Arcade Expo

Started by videogame-oriented comic strip creators Gabe and Tycho in 2004, Penny Arcade Expo (PAX) is a 3-day, round-the-clock celebration of games and game culture. It includes an exhibition floor filled with playable demos of games that won't be on shelves until next year, a conference program of game industry speakers on topics related to gaming, music concerts, game tournaments and more. For more information visit www.pennyarcadeexpo.com.

Website: http://www.mmpr.com

About Penny Arcade

Equal parts online comic and commentary, Penny- Arcade ( http://www.penny-arcade.com) covers videogames in a way that is genuine, insightful, and respected by the gaming community. What started as a hobby for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has, over five years, grown into an online phenomenon that serves 45 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX, Penny Arcade Inc. also manages Child's Play ( www.childsplaycharity.org), a gamer-driven charity for sick kids in Children's Hospitals across the world.

Michael Meyers PR

Linda Meyers

email: linda@mmpr.com

phone: 925-408-9565

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